Senior Product Marketing Manager
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Job Description
Lead product marketing for Spark Advisors, a Medicare platform for independent brokers. Shape positioning, messaging, and go-to-market strategy for innovative healthcare technology.
Responsibilities:
- Own Spark's core platform narrative and messaging framework across Medicare brokers and agencies
- Develop and maintain differentiated positioning for Spark's products and capabilities
- Build and evolve buyer personas grounded in ongoing market research and customer conversations
- Maintain competitive intelligence and communicate findings across the organization
- Lead end-to-end GTM execution for product and feature launches, from strategy through post-launch measurement
- Own cross-functional launch readiness across product, design, DG, sales, and customer success
- Define and track success metrics tied to awareness, adoption, and sales impact
- Develop GTM strategy for new offerings, new product tiers, and new broker or agency segments
- Partner with product and revenue leadership to inform roadmap prioritization with market and competitive insight
- Build the strategic POV on where Spark plays and how we win in each segment
- Create and direct content and programs that position Spark as a technology leader in the Medicare brokerage space
- Produce thought leadership, product-focused content, and adoption-driving materials — as both creator and strategist
- Partner with demand gen and content marketing to extend reach and drive awareness
- Leverage AI tools to accelerate research, content creation, and synthesis
- Build on Spark's existing foundation to develop lifecycle programs that drive product adoption and broker engagement
- Design communications that help brokers and agencies get more value from Spark's platform and capabilities
- Partner with customer success and product to identify adoption gaps and address them through marketing programs
- Own the broker acquisition narrative and the toolkit that supports it: pitch decks, battlecards, one-pagers, objection handling guides
- Partner with sales on messaging strategy for new agency segments and product offerings
- Run enablement trainings and ensure field teams can confidently represent Spark's value proposition
Requirements:
- 5–8+ years of product marketing experience in B2B technology — you've been in the seat long enough to own something real
- Proven track record of owning GTM strategy and launch execution for a net-new product, product tier, or customer segment
- Strong positioning and messaging skills, with work samples you're proud of and a clear point of view on what makes great PMM craft
- Experience building sales enablement programs and the collateral that helps field teams win deals
- Demonstrated ability to learn quickly and adapt to new industries, products, and personas
- Highly curious by nature: you ask a lot of questions, do your own research, and think things through before acting
- True cross-functional ownership — you've driven projects across product, sales, and marketing and held accountability for outcomes
- Strong IC writing and content creation skills — you can produce polished assets, not just briefs
- Proficient with AI tools to accelerate your work
- Comfortable operating in a build environment with limited historical infrastructure
Benefits:
- Equity compensation
- Health care, including dental and vision through our PEO Sequoia
- Flexible work location; co-working available
- 401k
- Paid Time Off
- Monthly Remote Work Stipend (help cover costs of home-office needs)
- Paid Parental Leave
- Up to 14 weeks for birthing parents
- Up to 8 weeks for non-birth parents
- 11 paid holidays
- 2 week sabbatical at 5 years of employment
- Wellbeing Perks through SpringHealth, OneMedical, PerkSpot, and SoFi
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