Working Student: CRM & Email Marketing – all genders welcome

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Job Description

Werkstudent:in bei Wildling, Hersteller minimalistischer Barfußschuhe, für Klaviyo-CRM und E-Mail-Kampagnen. Umsetzung, Testing und Optimierung von Newslettern, Flows und Lifecycle-Kommunikation.

Responsibilities:

  • Prepare newsletters and CRM campaigns in Klaviyo for deployment, including content, links, segments, and send logic
  • Create, maintain, and optimize automated CRM flows such as Welcome, Post-Purchase, and Winback
  • Test and QA content, links, personalization, and rendering across different devices
  • Support segmentation and audience selection
  • Prepare and evaluate A/B tests for subject lines, content, send times, and CRM mechanics
  • Analyze core CRM KPIs and create regular reports and ad hoc analyses
  • Continuously develop newsletters and automations and contribute ideas for content, personalization, and lifecycle communication
  • Maintain templates, segments, and CRM data, ensuring a clean Klaviyo structure
  • Collaborate with CRM, Creative, E-Commerce, and Analytics teams
  • Support seasonal campaigns, product launches, and other CRM initiatives

Requirements:

  • Currently enrolled at a college or university, for example in Business Administration, Marketing, E-Commerce, Communications, Media Studies, or a comparable degree program
  • Ideally, some initial practical experience in email marketing, CRM, e-commerce, or online marketing
  • Initial experience with Klaviyo or a comparable email/marketing automation platform is a major plus
  • Interest in implementing digital campaigns and understanding their effectiveness
  • Willingness to work with performance data and KPIs and derive initial insights
  • A strong sense of copy, design, and brand communication
  • Exceptional attention to detail
  • Structured, reliable, and independent working style
  • Experience with Shopify, Excel/Google Sheets, A/B testing, or e-commerce data is a plus but not required
  • Very good written and spoken German and English

Benefits:

  • Remote-first with extensive flexibility regarding location and working hours
  • Regular in-person collaboration in coworking spaces and at team meetings
  • Four team events per year
  • Flexible working hours and excellent compatibility of work, family, and leisure time
  • Optional company bike for you and your family
  • Employee discount on our products
  • Corporate fitness programs
  • Individual professional development opportunities
  • Optional sabbatical
  • Workation of up to 180 days per year
  • PME Familienservice (childcare, care support, counseling, and preventive healthcare)
  • BahnCard25
  • Subsidized company pension plan