User Acquisition Manager, Google Ads
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Job Description
User Acquisition Manager managing Google Ads growth channel at SmartyMe. Focusing on building scalable acquisition systems and driving measurable growth in user acquisition.
Responsibilities:
- Own Google Ads channel end-to-end
- Launch and scale campaigns across: Search GDN Demand Gen Performance Max
- Work hands-on inside accounts and campaign structure
- Increase spend and scale volumes with ROI focus
- Design testing and scaling frameworks
- Build campaign architecture and channel structure
- Develop automation and rule-based optimization approaches
- Work with analytics and product teams on funnel performance
- Identify growth levers across keywords, creatives, audiences, and funnels
- Maintain process and testing documentation
- Take hands-on ownership of Google Ads campaigns
- Launch and structure campaigns across key formats
- Establish testing and scaling framework
- Identify first scalable growth opportunities
- Increase controlled spend with efficiency targets
- Propose first automation and system improvements
Requirements:
- 3+ years in User Acquisition / Performance Marketing
- Strong hands-on experience with Google Ads
- Practical experience with: Search GDN Demand Gen / Discovery Performance Max
- Experience scaling paid acquisition budgets
- Experience with subscription or B2C digital products
- Strong analytical and experimentation mindset
- Understanding of funnels (web2web, web2app, app — any mix)
- Comfortable owning a channel independently
- Experience with rules, scripts, or automation — a plus
- Strong Excel / Google Sheets skills
- English B1+
Benefits:
- Channel Ownership
- Hands-On Impact
- Build Systems, Not Just Campaigns
- Real Growth Challenge
- Top-of-Market Upside
- Product With Momentum
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