User Acquisition Manager
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Job Description
User Acquisition Manager optimizing and scaling marketing campaigns in Meta Ads for appflame's innovative products. Collaborating with analytics and creative teams to boost user acquisition and LTV.
Responsibilities:
- Тестувати, оптимізувати й масштабувати маркетингові кампанії в Meta Ads для досягнення бізнес-цілей проєкту.
- Постійно шукати нові підходи до залучення користувачів і проводити тести для покращення балансу LTV/CAC.
- Разом із командою аналітики знаходити точки зростання для досягнення окупності проєкту.
- Співпрацювати з креативною командою, щоб підвищувати конверсію у маркетингових воронках.
Requirements:
- Досвід роботи з Meta Ads від 1 року.
- Практика на англомовних Tier-1 ринках.
- Вміння працювати з аналітичними інструментами (Tableau тощо).
- Розуміння ключових маркетингових метрик: CAC, ROI, LTV.
- Проактивність, ініціативність, захоплення сферою performance-маркетингу.
- Готовність швидко навчатися та розвиватися.
- Буде плюсом: У правління рекламними бюджетами від $100k+.
- Досвід роботи з TikTok Ads та Google Ads.
- Досвід залучення трафіку на вебплатформи.
- Навички роботи з маркетинговою аналітикою (Tableau, Amplitude тощо).
Benefits:
- Пряма співпраця з головними офісами Meta та TikTok.
- Можливість брати участь у конференціях та отримувати доступ до бета-функціоналу в рамках ексклюзивного партнерства.
- Швидке занурення у роботу з великими бюджетами на Tier-1 ринках.
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