Vice President, Marketing Technology
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Job Description
VP of Marketing Technology at Talkiatry overseeing marketing data and technology stack. Collaborating across teams to enhance systems and ensure high performance in mental health services.
Responsibilities:
- Own and optimize the marketing technology stack, including tools like Webflow, Mixpanel, Iterable, Freshpaint, Osano, Tag Manager, Twilio, Mailgun, HubSpot, Snowflake, ThoughtSpot, and ServiceNow.
- Ensure system uptime, integration, and data flow between platforms to maintain a seamless marketing ecosystem.
- Oversee the performance and operations of the company website, ensuring high-quality user experiences through Webflow and other CMS platforms.
- Evolve our current capabilities around web measurement, testing, and compliant tracking.
- Overhaul and enhance our Lifecycle CRM tech stack. Resolve tech debt, implementation/re-implementation, and unify disparate systems.
- Partner with Growth Marketing to integrate and enable external advertising vendors.
- Maintain data accuracy, governance, and compliance across marketing systems to ensure patient information is protected and all practices align with HIPAA regulations.
- Develop and enforce policies for regulated data handling and implement marketing data workflows that align with Talkiatry’s commitment to privacy and compliance.
- Own the implementation, documentation and maintenance of web privacy tools (Osano).
- Develop detailed budgets, project timelines, and resource allocations, and ensure timely delivery within project constraints and regulatory requirements.
- Partner with marketing teams to support lifecycle campaigns, patient acquisition efforts, and clinical recruiting initiatives.
- Represent Marketing and serve as the primary point of contact with the Technology organization. You will own requirements gathering, inform technical specifications/implementation, and collaboratively groom martech priorities with Tech.
- Stay abreast to the latest development in the marketing technology space and ensure our systems are AI-ready for a fast transition to emerging technologies.
Requirements:
- Bachelors degree or a relevant experience
- 10+ years of experience in marketing technologies or operations with direct experience with CRM, CMS
- Familiarity in regulated industries (e.g., HIPAA compliance, GDPR best practices, etc…)
- Familiarity with HTML, CSS, Javascript and Figma
- Familiarity with SEO and Accessibility standards
- Strong project management and organizational skills
- Deep understanding of data models, segmentation, SQL, data workflows and interfaces
- Attention to detail with an analytical mind and outstanding problem-solving skills
- Outstanding communicator, collaborator and teammate
Benefits:
- Excellent benefits: medical, dental, vision, effective day 1 of employment
- 401K with match
- Generous PTO plus paid holidays
- Paid parental leave
- Grow your career with us: hone your skills and build new ones with our Learning team as Talkiatry expands
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