VP, Digital & Growth Marketing
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Job Description
VP leading global demand engine for Dataiku’s pipeline and ARR growth. Integrating campaigns, digital marketing, content, and web into a performance-driven system.
Responsibilities:
- Own and optimize the full global demand engine spanning campaigns, digital channels, content, and web to deliver qualified pipeline and ARR growth.
- Drive alignment with Sales, Product Marketing, and Field Marketing to ensure full-funnel visibility, shared metrics, and revenue accountability.
- Lead and mentor a global team of high-performing marketers across campaign, digital, content, and web disciplines.
- Design and execute global and regional campaigns aligned to priority segments, industries, and product plays.
- Partner with Product Marketing to translate positioning into compelling integrated programs that create and convert demand.
- Ensure every campaign has clear success metrics tied to pipeline, revenue, and ROI.
- Manage paid, owned, and earned channels—including search, display, social, syndication, and ABM—to deliver predictable, scalable pipeline generation.
- Optimize media mix and channel strategy to improve conversion efficiency and maximize ROI.
- Partner with Marketing Ops, Sales Ops and Finance to ensure accurate attribution and performance measurement.
- Lead the creation and distribution of high-impact content—thought leadership, product stories, customer case studies, and videos—that engage target personas across the buyer journey.
- Drive consistent brand storytelling that strengthens category leadership and supports conversion at every stage of the funnel.
- Own Dataiku.com as a strategic growth platform, optimizing for demand capture, SEO/AEO, personalization, and user experience.
- Partner with Design, Product Marketing, and Web Engineering to evolve the site into a dynamic, conversion-focused hub that turns visitors into qualified opportunities.
- Establish a data-driven marketing discipline built on rigorous measurement, experimentation, and continuous improvement.
Requirements:
- Bachelor’s degree in marketing, business, or related field; MBA or advanced degree preferred.
- 15+ years of experience in B2B marketing with proven success leading global digital and demand-generation functions in high-growth SaaS or enterprise technology companies.
- Demonstrated track record of building and scaling multi-channel demand engines that drive measurable revenue impact.
- Deep expertise in integrated campaign strategy, paid media, SEO, marketing automation, and digital analytics.
- Strong command of content strategy and storytelling to influence complex B2B buying cycles.
- Proficiency with marketing technology stacks (CRM, MAP, analytics, ABM, and personalization tools).
- Analytical and commercially minded leader who can translate marketing performance into business impact.
- Exceptional leadership, collaboration, and communication skills; able to influence at all levels.
Benefits:
- Health insurance
- 401(k)
- Paid time off
- Flexible work arrangements
- Professional development
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