VP, Marketing
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Job Description
Lead full-funnel marketing strategies for Help Scout, a customer support platform. Oversee a team to shape growth, differentiate our brand, and drive successful marketing outcomes.
Responsibilities:
- accountable to marketing’s revenue number and KPIs
- support the full customer journey, from first touch through expansion
- use data to guide decisions and adjust strategy
- establish clear planning, prioritization, and execution rhythms for teams
- collaborate with Product, Sales, and RevOps to shape and execute go-to-market strategy
- own marketing systems and emerging AI tools for efficiency and scale
Requirements:
- marketing leader with deep experience in B2B SaaS focused on SMB
- accountable to outcomes, not just activity
- likely served as a marketing leader or Head of Growth at a B2B SaaS company in the $30M to $150M ARR range
- experienced with pricing changes, growth plateaus
- ability to communicate clearly and empathetically in a remote setting
- comfortable with performance goals and long-term vision
Benefits:
- health benefits for US and Canadian employees
- equity for all team members
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