VP of Marketing
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Job Description
VP of Marketing leading strategies to scale subscriber growth and drive advertiser pipelines for TLDR's tech-focused newsletters. Shaping brand identity and building collateral to support sales efforts.
Responsibilities:
- Cost-effectively scale subscriber growth by identifying the highest-leverage acquisition channels and launching or optimizing new channels with demonstrable results.
- Drive qualified advertiser pipeline within TLDR's core ICP and enterprise segments through targeted demand generation, ABM programs, and marketing campaigns that surface high-intent prospects to the sales team.
- Build marketing and sales collateral including case studies proving ROI for advertisers like AWS and Vercel, audience insights packages, and competitive positioning materials that directly accelerate deal velocity.
- Shape brand identity across all 12 newsletters — maintaining TLDR's trusted voice while giving each vertical room to resonate authentically with its distinct technical audience.
- Maintain or increase subscriber growth rate while holding or improving blended CAC
- Increase top-of-funnel leads from strategic accounts
- Deliver effective sales collateral and positioning that the sales team actually uses
- Establish a cohesive, scalable brand identity across all newsletters
- Subscriber Growth & LTV/CAC Ratio — maintaining a healthy margin between acquisition cost and ad revenue per subscriber while accelerating growth
- B2B Pipeline Velocity & SQL Volume — building a predictable inbound engine where brand authority drives high-intent sponsorship leads, measured by SQLs and sponsorship revenue influenced by marketing.
Requirements:
- 7-10+ years in Growth or Product Marketing, with 2–3+ years of management experience
- Experience in the $10M–$100M revenue range - you've seen what it takes to scale past early product-market fit but you're not so far removed from execution that you've forgotten how to do the work
- Growth or product marketing background rather than primarily brand marketing - we need someone who leads with data, experiments, and pipeline impact
- Comfortable as a player-coach - our marketing team is currently 3 people, so you'll be building and executing alongside your team, not purely directing
- Experience marketing to technical audiences - you know how developers and engineers think and what earns their trust
- Ideally held a B2B revenue or pipeline quota - you understand what it means to be accountable for pipeline numbers, not just awareness metrics.
Benefits:
- Flexible PTO. Most team members will enjoy 2-3 weeks off per year + holidays
- Comprehensive medical, dental and vision benefits with 100% paid option
- Empower 401(k)
- Paid Parental Leave
- Home Office Stipend: We're on Macbook Air M4s. Get a new monitor, headset, and chair on us.
- Learning & Development Stipend: We are a curious group that believes in learning.
- Autonomy and Agency: Contribute to the growth of one of the largest newsletters in the world.
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