Account Based Marketing Program Lead
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Job Description
LangChain ABM lead generating Strategic-segment pipeline for its AI agent platform. Building omnichannel campaigns, events, and sales alignment for high-value enterprise accounts.
Responsibilities:
- Own the account-based marketing strategy for the Strategic segment and generate and accelerate pipeline for the Strategic sales team
- Partner with sales teams to define an Ideal Customer Profile and select target accounts and contacts
- Build and execute 1:1 and 1:few omnichannel campaigns across email, custom landing pages, paid social, ads, and events
- Use account- and contact-level insights to guide campaign decisions
- Collaborate daily with sales representatives and SDRs to synchronize outreach and share account insights
- Tailor messaging and assets to buying committees' specific business pain points
- Plan, coordinate, and execute in-person and virtual events, including high-touch roundtables and hospitality events
- Measure pipeline growth, target reach, and ROI using marketing tools and CRMs
- Influence priorities across field marketing, demand generation, and product marketing based on Strategic segment needs
- Partner with partner marketing and channel partners on co-marketing initiatives
Requirements:
- 6–8 years of experience in an account-based marketing role in a high-growth environment
- Proven experience owning, executing, and measuring 1:1 and 1:few ABM motions across paid media, email, content syndication, direct mail, and events
- Experience generating pipeline directly for a sales organization
- Track record of influencing cross-functional teams
- Deep understanding of B2B buying cycles and mapping marketing motions to pipeline stages
- Ability to use pipeline and campaign performance data for decision-making
- Experience with ABM platforms such as 6sense or Demandbase and multi-touch attribution tooling
- Experience marketing to enterprise or Strategic-tier accounts in a technical, developer-oriented category
Benefits:
- Medical, dental, and vision coverage
- Flexible vacation
- 401(k) plan
- Life insurance
- Meaningful equity
- Variable compensation for relevant roles
- Meals on in-office days in the US
- Benefits and perks
- Competitive compensation
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