Account Coordinator, Paid Search
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Job Description
Paid Search Account Coordinator executing Google Ads and Microsoft SEM campaigns for DEPT®, a technology and marketing growth company. Analyzing performance, pacing budgets, optimizing bids, and maintaining tracking.
Responsibilities:
- Learn the fundamentals of Paid Search Engine Marketing while providing production and execution support for the account team.
- Manage 2-3 accounts while learning DEPT®’s best practices for Paid Search Engine Marketing.
- Execute day-to-day paid search account management across Google Ads and Microsoft, supporting campaign launches, optimizations, and maintenance.
- Pull, analyze, and interpret performance reports across campaign, ad group, keyword, audience, placement, and device levels.
- Monitor daily performance and budget pacing, flagging and addressing variances greater than ±15%.
- Support campaign builds through strategy, structure, keyword selection, settings, and ad development.
- Assist with bid management and make data-driven bid adjustments.
- Produce performance summaries and report write-ups explaining week-over-week changes.
- Create, QA, and maintain pixels, remarketing lists, and conversion tracking.
- Collaborate with internal and nearshore teams, delegate execution tasks when appropriate, and participate in paid search training.
Requirements:
- 1-2 years experience in an agency or startup environment.
- Proficiency in Excel and Google Sheets, including sorting, filtering, VLOOKUP, concatenation, pivot tables, text to columns, and conditional formatting.
- Ability to apply spreadsheet formulas effectively in real-world use cases with minimal oversight.
- Strong attention to detail and commitment to QA to ensure data accuracy.
- Working knowledge of paid search platforms and tools, including Google Ads UI, Google Ads Editor, and other channel-specific platforms.
- Experience uploading and editing campaigns, ads, keywords, targeting methods, placements, and negative keywords.
- Understanding of core SEM metrics, including CPC, CTR, and CVR, and how they relate to performance outcomes.
- Familiarity with SEM optimization levers and methodologies, including DMUS’s SEM approach.
- Eagerness to learn and grow through internal and partner-led training sessions.
- Must be authorized to work in the U.S.; DEPT® participates in E-Verify.
Benefits:
- Healthcare, Dental, and Vision coverage
- 401K plan, plus matching
- PTO
- Paid Company Holidays
- Parental Leave
- Inclusive and barrier-free recruitment and selection process
- Reasonable accommodations throughout the recruitment process and employment
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