Senior Lifecycle Marketing Manager
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Job Description
Senior Lifecycle Marketing Manager driving retention, repeat visits, and lifetime value for Destination Pet’s national pet-care network. Designing Braze campaigns, segmentation, testing, and reporting across 160 brands and locations.
Responsibilities:
- Own end-to-end lifecycle marketing strategy across the customer journey, including acquisition, onboarding, retention, win-back, and cross-sell
- Develop and prioritize testing roadmaps across email, SMS, and push channels
- Translate broader marketing objectives into channel-specific and audience-specific campaign plans across a multi-brand, multi-location organization
- Design and maintain customer segmentation frameworks
- Build and manage mutually exclusive test cohorts for A/B and multivariate testing
- Partner with data and analytics teams to define and refine audience models
- Own suppression logic and list hygiene
- Build, QA, and deploy multi-channel lifecycle campaigns and automated journeys
- Manage campaign calendar and cadence across approximately 160 brands and locations
- Serve as primary owner and administrator of Braze
- Maintain email deliverability best practices and monitor sender reputation
- Manage data governance and customer data hygiene across systems
- Design and execute A/B and multivariate tests
- Define and track core lifecycle KPIs
- Build recurring performance reporting and leadership-ready summaries
- Maintain a test-and-learn repository
- Partner with marketing, creative, operations, and legal teams
- Act as a lifecycle marketing subject-matter expert and mentor
Requirements:
- 10+ years in lifecycle, CRM, or retention marketing
- Ideally, experience in multi-location, franchise, or portfolio-brand environments
- Strong revenue and growth orientation
- Strong grasp of email deliverability fundamentals and authentication standards
- Proven experience designing and analyzing A/B and multivariate tests with statistical rigor
- Hands-on experience with marketing automation tools, specifically Braze and Segment
- Operational empathy and partnership mindset
- Comfortable working across centralized strategy and decentralized, location-level execution
- Strong execution and follow-through
Benefits:
- Health, vision, dental, long & short-term disability, and Life insurance
- A Startup mentality company with stable funding
- 401k match
- Pet Care discounts
- Flexible Time Off
- Opportunity to grow your career with a network of like-minded professionals
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