Business Development Associate
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Job Description
Business Development Associate at Vista Higher Learning qualifying leads and supporting K-12 sales activities. Collaborating with cross-functional teams to optimize lead qualification and improve sales processes.
Responsibilities:
- Own lead qualification for inbound and outbound prospects from first contact to sales-qualified opportunity.
- Use high-volume outreach and discovery calls to understand needs and assess fit based on priorities, budget, timeline, and technology.
- Identify stakeholders, clarify buying processes, and convert leads into clearly scoped sales-qualified opportunities.
- Provide well-qualified opportunities with clear next steps and coordinating smooth handoffs through intro meetings and discovery notes.
- Collaborate with Marketing and Customer Success to improve lead quality, campaign effectiveness, and identify expansion opportunities.
- Partner with Sales Operations to refine qualification criteria, scoring, and workflows that improve lead routing and conversion.
- Build product expertise and stay current on K–5 instruction, bilingual/ESL programs, and literacy adoption cycles.
- Capture market insights and use data and prospect feedback to improve messaging, scripts, and outreach strategies.
Requirements:
- Bachelor’s degree or equivalent education and experience
- 2–4 years of experience in inside sales, sales development, business development, or sales operations
- Proven ability to qualify and prioritize leads, run discovery, and convert interest into sales-ready opportunities
- Experience using CRM and sales engagement tools to manage pipeline and activity
- Proficiency with Microsoft Office or Google Workspace and standard digital communication tools
- Strong verbal and written communication skills with the ability to tailor messaging to varied audiences
- Highly organized and detail-oriented, with the ability to manage high lead volume while maintaining data accuracy.
Benefits:
- life/health/dental/vision insurance
- 401(k)
- educational assistance
- commuter pass subsidies
- generous employee referral bonuses
- PTO
- paid holidays
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