Business Development Manager – Sports Marketing
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Job Description
Business Development Manager driving creative and marketing partnerships in sports for Keywords Studios. Reporting to the Head of BD, focusing on client acquisition and relationship management.
Responsibilities:
- Revenue Generation: Drive new business growth by identifying and securing multi-service creative and marketing contracts within the Sports sector.
- Strategic Prospecting: Build and maintain a robust pipeline of Tier-1 clients, focusing on marketing and digital / social directors within major sports leagues (e.g., NFL, NBA, MLB, MLS), international federations, athletes and sports-centric streaming platforms.
- Solution Selling: Articulate the full suite of "Engage" services—including Creative Production (hype reels, broadcast graphics, digital content), Social & Influencer Marketing, PR & Outreach, and Strategy & Insight.
- Pitch Leadership: Lead the end-to-end sales process, from initial outreach and chemistry meetings to complex RFP responses and final contract negotiations.
- Integrated Collaboration: Work closely with our internal network of specialized service providers to craft bespoke, integrated solutions for global sports brands and organizations.
- Market Intelligence: Stay ahead of industry trends in digital sports marketing, fan monetization, and athlete-led content to position Keywords as an innovative, essential partner.
- CRM Management: Maintain meticulous records of sales activity and forecasting within Salesforce to ensure transparency across the global BD team.
Requirements:
- Experience: 5+ years of proven success in business development or senior account management within the Sports, Esports, or Sports-focused Creative Agency sectors.
- Industry Network: A strong existing portfolio of contacts within North American sports leagues, teams, athletes and sports-media marketing departments.
- Service Expertise: Deep understanding of the sports creative production lifecycle, fan-base social ecosystems, and the athlete-influencer landscape.
- Social Media: Strong understanding of social media and influencer marketing, ROI and metrics is required.
- Communication: Exceptional presentation and storytelling skills; ability to "sell the dream" while remaining grounded in technical feasibility.
- Commercial Acumen: Strong negotiation skills with a track record of meeting or exceeding multi-million dollar annual sales targets.
- Autonomy: A self-starter capable of operating effectively in a remote/hybrid environment across North American time zones.
- Availability: Willingness to travel frequently for client meetings, major sporting events, and internal site visits.
Benefits:
- The salary range for this position is $100,000+ with bonus opportunity depending on experience.
- Keywords Studios is dedicated to following a well-established Equal Opportunities Policy.
- We endeavor to create a workplace, which provides for equal opportunities for all employees and potential employees.
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