Business Development Manager
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Job Description
Motivated BDM introducing IWS platform to healthcare leaders in senior care. Responsibilities include outreach, prospecting, and collaborating with sales teams.
Responsibilities:
- Initiate outreach to key decision-makers, including facility administrators and staffing managers, to introduce the IWS solution.
- Execute outbound prospecting efforts via phone, email, and LinkedIn to generate new opportunities.
- Qualify potential leads and coordinate meetings with senior sales representatives or leadership team members.
- Gain a deep understanding of the workforce challenges in senior care and effectively articulate how IWS and SnapCare provide tailored solutions.
- Maintain accurate records of activities and pipeline progress within Salesforce CRM.
- Partner with Sales and Marketing teams to continuously improve messaging and outreach strategies.
- Provide actionable market insights to inform product development and sales strategy enhancements.
Requirements:
- 1–4 years of experience in a Business Development, Sales Development, or outbound sales role.
- Preferred background in healthcare staffing, health tech, senior care, or solution-based selling.
- Solid understanding of the challenges faced by skilled nursing facilities (SNFs), senior living, or long-term care (LTC) communities is required.
- Exceptional interpersonal and relationship-building skills, with the ability to communicate clearly and confidently.
- Highly organized, coachable, and proactive; capable of managing a high volume of outreach independently.
- Proficient in CRM and prospecting platforms such as Salesforce, Definitive Healthcare, ZoomInfo, HubSpot, Apollo, and Outreach.
- Competitive, results-driven mindset with strong verbal and written communication skills.
- Self-starter with a business-oriented approach, adept at thriving in fast-paced, autonomous environments; strong negotiation abilities.
- Excellent documentation and communication capabilities to ensure accurate and timely follow-up.
- Ability to travel within the U.S. up to 1–2 times per month as needed.
- Must be able to lift 15 pounds occasionally.
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