Business Development Representative
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Job Description
Business Development Representative building Spoke’s outbound pipeline for its compliant communications platform. Driving ABM, multi-channel prospecting, and sales-ready meetings across regulated industries.
Responsibilities:
- Generate sales meetings by creating marketing qualified leads, nurturing ICP contacts, and building relationships with senior executives
- Develop sales-ready meetings in financial services, insurance, healthcare, and high-value retail
- Conduct account mapping, research, and multi-channel outreach through email, cold calls, and LinkedIn
- Build and run the account-based marketing motion with demand generation using Clay and HubSpot
- Identify and qualify target accounts for coordinated outbound and marketing plays
- Monitor intent data, funding events, regulatory changes, and tech-stack shifts to prioritize outreach
- Convert warm contacts from website visits, webinar registrations, and email subscriptions into sales-ready meetings
- Use AI and sales engagement tools to personalize outreach at scale
- Book qualified meetings and provide sales with sufficient context for discovery
- Partner with demand generation and sales through campaign feedback, messaging tests, and pipeline reviews
- Document and scale the outbound playbook
Requirements:
- Experience generating B2B SaaS pipeline through outbound prospecting, including cold email, cold calling, and LinkedIn
- Experience building or owning an ABM motion in partnership with a marketing or demand gen team
- Comfortable building the playbook rather than inheriting one
- Comfortable with ambiguity and an early-stage, ground-floor build
- Fluency with CRM and sales engagement tools such as HubSpot, Smartlead, Apollo, Clay, and LinkedIn Sales Navigator, or similar
- Genuine interest in AI, automation, modern outbound, and ABM strategy
- Curiosity about regulated industries and comfort selling where risk and compliance drive buying decisions
- Strong written and verbal communication
- Ability to turn a campaign brief into a solid outbound play
- Ability to partner closely with marketing/demand gen and sales
- 1+ year(s) of outbound prospecting experience
Benefits:
- Great base salary
- Healthcare
- Retirement contributions
- Excellent tools
- Constructive mentoring
- New learnings
- Great teammates
- Satisfying days
- Pushback, hard challenges, respect
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