Business Development Representative
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Job Description
Business Development Representative growing AG Barr’s IRN-BRU, Rubicon, Boost, and FUNKIN brands across Central Scotland convenience retail. Driving distribution, retailer partnerships, and sales KPI growth.
Responsibilities:
- Represent AG Barr brands across a dedicated Central Scotland territory.
- Support and grow AG Barr’s presence within a defined portfolio of Impulse outlets.
- Pursue distribution and availability of AG Barr’s core brand range.
- Educate retailers on Hero, Core, and More brands to increase sales.
- Achieve sales KPIs including market share growth, display placement, availability, and scorecard improvement.
- Deliver the Energy Portfolio distribution plan.
- Build relationships with Symbols & Independents retail customers.
- Advise retailers using market insight and support re-merchandising to maximise sales.
- Sell and communicate brand plans.
- Execute point-of-sale materials effectively at the point of purchase.
- Manage time, plan routes, meet call targets, and organise POS materials for visits.
- Collaborate with the broader territory team and share market intelligence.
Requirements:
- Must hold a full, valid UK driving license.
- Must be comfortable working directly with alcohol products, including the Funkin Cocktails line.
- Excellent written and verbal communication skills.
- Flexibility to attend occasional monthly team meetings, which may require overnight stays.
- Customer-focused experience from hospitality, retail, sales, or customer support is relevant.
- Ability to work independently and unsupervised while exceeding targets.
- Resilience and confidence when handling rejection.
- Ability to build rapport and communicate clearly with customers.
- Ability to learn product information and market trends quickly.
- Understanding of customer needs, pain points, and the retailer landscape.
- Willingness to work in a field-based role across Central Scotland/Central Belt.
- Willingness to travel and work on the road.
Benefits:
- Competitive Salary reviewed annually
- Quarterly bonus linked to business performance
- Company Car to fulfil the needs of the job
- Defined contribution Pension
- 34 days holiday
- Flexible holiday trading
- Flexible cash pot to spend on benefits
- Healthcare Cash Plan
- Flexible benefits e.g. discounts & cashbacks, gym memberships, technology purchases etc
- Life assurance
- Save as you earn scheme
- Staff sales discount
- Investment in employee talent development
- Reasonable adjustments for successful candidates with a disability, health or mental health condition
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