Business Development Representative
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Job Description
Field-based BDR growing AG Barr’s IRN-BRU, Rubicon, Boost, and FUNKIN brands. Driving distribution, retailer partnerships, and sales across South West Yorkshire convenience outlets.
Responsibilities:
- Drive distribution and availability of AG Barr’s core brand range across a defined portfolio of Impulse outlets.
- Educate retailers on Hero, Core, and More brands to increase sales.
- Achieve sales KPIs including market share growth, display placement, availability, and scorecard improvement.
- Deliver the Energy Portfolio distribution plan.
- Build relationships and secure commitment from Symbols & Independents retail customers.
- Advise retailers using market insight and support re-merchandising to maximise sales.
- Sell and communicate brand plans and ensure effective use of Point of Sale materials.
- Manage time, plan routes, meet call targets, and organise POS materials.
- Collaborate with the territory team and share market intelligence.
- Represent AG Barr brands as the face of the company across the dedicated territory.
Requirements:
- Must hold a full, valid UK driving license.
- Must be comfortable working directly with alcohol products, including the Funkin Cocktails line.
- Excellent written and verbal communication skills.
- Flexibility to attend occasional monthly team meetings, which may require overnight stays.
- Experience excelling in a customer-focused role.
- Ability to work independently and unsupervised while exceeding targets.
- Resilience and confidence when handling rejection.
- Ability to build rapport and communicate clearly with customers.
- Curiosity, coachability, and ability to learn product information and market trends quickly.
- Understanding of customers, pain points, and the retailer landscape.
- Willingness to work in a field-based role across South West Yorkshire.
Benefits:
- Competitive Salary reviewed annually
- Quarterly bonus linked to business performance
- Company Car to fulfil the needs of the job
- Defined contribution Pension
- 34 days holiday
- Flexible holiday trading
- Flexible cash pot to spend on benefits
- Healthcare Cash Plan
- Flexible benefits e.g. discounts & cashbacks, gym memberships, technology purchases etc
- Life assurance
- Save as you earn scheme
- Staff sales discount
- Investment in employees to develop their talent
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