Business Development Representative
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Job Description
Field-based Business Development Representative growing AG Barr’s soft drink brands across Brighton and Crawley convenience retailers. Driving distribution, sales KPIs, merchandising, and customer partnerships.
Responsibilities:
- Drive distribution and availability of AG Barr’s core brand range across a defined territory.
- Educate retailers on Hero, Core, and More brands to increase sales.
- Achieve sales KPIs, including market share growth, display placement, availability, and scorecard improvement.
- Deliver the Energy Portfolio distribution plan in the high-growth energy sector.
- Build relationships with Symbols & Independents retail customers and secure customer commitment.
- Advise retailers using market insight and support re-merchandising to maximise sales.
- Sell and communicate brand plans and ensure effective point-of-sale execution.
- Plan routes, manage time, meet call targets, and organise POS materials for visits.
- Collaborate with the broader territory team and share market intelligence.
- Represent AG Barr brands across a dedicated Brighton and Crawley field territory.
Requirements:
- Must hold a full, valid UK driving license.
- Must be comfortable working directly with alcohol products, including the Funkin Cocktails line.
- Excellent written and verbal communication skills.
- Flexibility to attend occasional monthly team meetings, which may require overnight stays.
- Customer-focused experience, including hospitality, retail, sales, or customer support backgrounds.
- Self-motivation and ability to work unsupervised to exceed targets.
- Resilience and confidence when handling rejection.
- Ability to build rapport and communicate clearly with customers.
- Curiosity, coachability, and ability to learn product information and market trends quickly.
- Ability to understand customer needs, pain points, and the retailer landscape.
Benefits:
- Competitive Salary reviewed annually
- Quarterly bonus linked to business performance
- Company Car to fulfil the needs of the job
- Defined contribution Pension
- 34 days holiday
- Flexible holiday trading
- Flexible cash pot to spend on benefits
- Healthcare Cash Plan
- Flexible benefits e.g. discounts & cashbacks, gym memberships, technology purchases etc
- Life assurance
- Save as you earn scheme
- Staff sales discount
- Employee development and talent investment
- Reasonable adjustments for candidates with a disability, health or mental health condition
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