Business Development Representative
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Job Description
Business Development Representative generating leads and building relationships in the US/North America market for RegASK, an AI regulatory operating system.
Responsibilities:
- Prospecting & Lead Generation: Create outbound prospecting strategies to connect with potential clients in line with overall strategy (cold calling/emailing, LinkedIn prospecting, competitor outreach).
- Engage with leads from marketing campaigns or website inquiries to convert interest into qualified leads.
- Research target companies and key contacts to create a tailored approach for outreach, using tools such as LinkedIn, CRM, and Sales Navigator to gather information.
- Lead Qualification: Conduct initial conversations with prospects to understand their pain points, business challenges, and alignment with the company's product or service.
- Use qualification frameworks to assess lead viability.
- Set up meetings or product demos for qualified leads with Account Executives or Sales Managers to advance the sales process.
- Nurturing and Following Up: Maintain contact with leads who are not yet ready to buy, keeping them engaged through regular follow-up emails and calls, in alignment with marketing strategy.
- Share relevant content, case studies, or insights to keep potential clients interested and move them closer to a buying decision.
- Ensure all leads are tracked and updated in the CRM system regularly.
- Collaboration with Internal Teams: Share insights with the marketing team on the quality of inbound leads and what messaging resonates with prospects to refine marketing strategies.
- Work closely with Account Executives or Sales Managers to ensure a smooth handoff of qualified leads, including providing notes and context from initial conversations.
- Join sales and marketing strategy sessions to help refine target segments, lead generation tactics, and customer profiles.
- Continuous Learning and Improvement: Continually learn about new product features, industry trends, and the competitive landscape to improve conversations with prospects.
- Regularly participate in training sessions and coaching to improve outreach, communication, and lead qualification skills.
- Monitor performance against monthly or quarterly targets for meetings set, qualified leads, and conversion rates.
- Reporting and Data Management: Accurately log all activities including calls, emails, and meeting notes in the CRM to maintain an organised record of interactions.
- Share weekly or monthly reports on lead generation metrics, prospect feedback, and pipeline health with sales management.
Requirements:
- Bachelor's degree or equivalent required.
- 1–3 years of business development or sales experience in the Life Sciences or Consumer Health industries.
- Self-motivated and target driven.
- Analytical mindset with the ability to identify client needs and provide tailored solutions.
- Exceptional verbal and written communication skills.
- Proficient in sales tools including Salesforce and equivalent CRM platforms.
- Ability to work independently in a fast-paced, dynamic start-up environment.
- Ability to work cross-functionally with sales, marketing, product, and customer success teams on a multicultural, global basis.
Benefits:
- Flexible working arrangements (remote)
- Opportunity to work in a high-impact role at the intersection of AI, SaaS, and compliance/regulatory intelligence.
- Continuous learning and professional development.
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