Communications Strategy and Performance Manager
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Job Description
Communications manager leading H&R Block's reputation listening and AI-powered intelligence strategy. Turning media, social, and stakeholder data into executive communications insights.
Responsibilities:
- Lead H&R Block's enterprise listening strategy to monitor reputation, stakeholder sentiment, competitor activity, and industry trends
- Monitor brand perception across traditional, digital, AI-powered search, and generative AI platforms
- Provide data-driven insights for communications, public relations, and executive messaging strategies
- Identify emerging risks, trends, and opportunities and provide actionable recommendations to leadership
- Measure the impact of company news, major announcements, and reputational events
- Analyze internal and external audience feedback, engagement, and performance metrics
- Translate complex data into reports, executive summaries, and recommendations
- Partner with communications and PR teams on issue management, crisis response, and reputation protection
- Build and maintain dashboards and reporting frameworks for brand and reputational health
- Leverage AI-powered monitoring and intelligence tools for interpretation, escalation, and decision-making
Requirements:
- 5-8 years of experience in communications, media intelligence or a related field
- Track record of owning research or insights functions
- Deep expertise with media monitoring and social listening platforms, such as Meltwater, Brandwatch, Sprinklr, Cision, or similar
- Proven ability to distill complex data into executive-ready narratives that drive action
- Strong instincts for reputational risk and escalation judgment
- Experience partnering with content teams in a fast-paced, high-stakes environment
- Outstanding written and verbal communication skills, with the ability to influence
- Experience in financial services, consumer brands, or highly regulated industries is a plus
- Experience creating executive-ready presentations and slide decks is a plus
Benefits:
- Medical and prescription drug coverage for associates and eligible dependents
- H&R Block Retirement Savings Plan (401(k) Plan)
- Employee Assistance Program
- (Virtual) fitness center programs
- Associate discount program
- Business Travel Accident Insurance
- Associate Tax Prep benefit
- Competitive pay
- Comprehensive benefits
- Continuous learning
- Support for life both in and outside of work
- Potential incentive compensation or short-term incentive plans
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