Consumer Insights Manager
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Job Description
Consumer Insights Manager guiding RYZE’s wellness beverage strategy through qualitative and quantitative customer research. Translating segmentation, shopper insights, and analytics into product and marketing decisions.
Responsibilities:
- Design and execute quantitative and qualitative consumer research studies, including surveys, focus groups, interviews, and ethnographic studies
- Own and evolve the consumer segmentation framework to identify high-value audiences and tailor messaging, creative, and channel mix
- Leverage shopper insights tied to upcoming retail launches to inform messaging, in-store activations, and omnichannel content strategies
- Monitor cultural trends, competitor activity, and shifts in the wellness, coffee, and functional beverage space
- Use advanced analytics and predictive modeling with the Data team to anticipate emerging consumer behaviors
- Translate consumer data into actionable insights and strategic recommendations for product, marketing, and sales teams
- Manage and collaborate with external research vendors and agencies
- Analyze market trends, customer segmentation, and competitive intelligence to inform brand and product strategy
- Present findings and insights to cross-functional teams and senior leadership
- Partner with data analytics and product teams to align insights with broader business goals
- Develop dashboards, reports, and presentations to communicate insights across the organization
- Monitor brand health and customer satisfaction metrics such as NPS and CSAT
Requirements:
- Bachelor’s degree in Marketing, Psychology, Business, Statistics, or a related field (Master’s degree preferred)
- 5+ years of experience in consumer insights, market research, or related roles
- Strong background in both qualitative and quantitative research methods
- Proficiency in tools such as SPSS, Qualtrics, Tableau, Excel, or similar
- Excellent communication, storytelling, and presentation skills
- Ability to manage multiple projects simultaneously and work cross-functionally
- Experience with brand tracking, segmentation, and shopper journey analysis is a plus
- Strong foundation in quantitative and qualitative research, including surveys, segmentation, focus groups, and ethnographic studies
- Skilled in designing and analyzing research to uncover actionable consumer insights
- Ability to turn complex data into clear, strategic recommendations
- Proficient in Excel and familiar with tools like SPSS, SAS, R, Python
- Strong data storytelling and visualization skills using Tableau, Power BI, or similar platforms
- Solid understanding of marketing strategy, brand positioning, and consumer behavior
- Excellent communicator with experience presenting to cross-functional teams and executives
- Proven ability to manage multiple projects, timelines, and third-party research vendors
- Experience with survey tools (e.g., Qualtrics, SurveyMonkey) and CRM/analytics platforms (e.g., Salesforce, Google Analytics)
- Highly analytical, detail-oriented, and proactive—thrives in fast-paced, data-driven environments
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