Email Marketing Specialist – B2B Technology
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Job Description
Email Marketing Specialist managing Klaviyo campaigns, automation, segmentation, and analytics for Uvation's AI infrastructure and enterprise technology services.
Responsibilities:
- Plan and execute B2B email marketing campaigns from concept through deployment and reporting
- Build and manage email campaigns and automated flows in Klaviyo
- Develop campaigns for prospects, leads, customers, partners, and other audiences
- Write clear, engaging, conversion-focused email copy
- Develop lead-nurturing and email sequences based on audience stage, behavior, and intent
- Segment audiences by industry, engagement, interests, funnel stage, and customer profile
- Create campaigns about Uvation's AI infrastructure, AI data centers, AI factories, GPU computing, cloud, enterprise technology, and services
- Develop newsletters, product updates, educational, promotional, and thought-leadership emails
- Repurpose long-form content, whitepapers, research, case studies, and other assets into email campaigns
- Collaborate with sales on lead-nurturing and sales-support campaigns
- Develop subject lines, preview text, CTAs, and email messaging
- Conduct A/B tests on campaign elements including copy, CTAs, structure, and timing
- Monitor open rates, click-through rates, conversions, unsubscribe rates, engagement, and other metrics
- Analyze results and identify improvement opportunities
- Maintain email lists, segmentation, workflows, and data hygiene
- Develop and optimize automated email journeys and lifecycle campaigns in Klaviyo
- Check rendering across major email clients and devices
- Make basic HTML/CSS adjustments to email templates
- Maintain consistent brand voice and messaging with the marketing team
Requirements:
- Experience in B2B email marketing
- Hands-on experience with Klaviyo
- Excellent written English and strong email copywriting skills
- Ability to write concise, engaging, and persuasive email copy
- Understanding of B2B buying journeys and lead nurturing
- Experience with audience segmentation and targeted email campaigns
- Experience creating and managing automated email flows
- Strong understanding of email marketing metrics and campaign performance
- Ability to analyze campaign results and make data-driven improvements
- Basic knowledge of HTML and CSS, with ability to make simple email-template changes
- Understanding of email formatting and responsive email design
- Strong attention to detail around links, formatting, personalization, and rendering
- Ability to understand technical products and communicate their value to business and technology audiences
- Comfortable working independently in a remote environment
- Strong collaboration skills with marketing, sales, content, and product teams
- Native English-speaking candidates preferred/required
- Experience with Klaviyo campaign creation, scheduling, automated flows, audience segmentation, personalization, conditional logic, A/B testing, email templates, campaign reporting, flow performance analysis, engagement-based targeting, list hygiene, and basic deliverability practices
- Ability to understand HTML email structure, edit templates, modify text/links/buttons/images/spacing/formatting, fix simple HTML issues, and review responsive emails across devices and clients
- Preferred: experience in B2B technology, SaaS, IT, infrastructure, cybersecurity, cloud, or another technical industry
- Preferred: experience marketing to enterprise technology audiences
- Preferred: experience creating sophisticated automated email sequences and nurture journeys
- Familiarity with CRM and marketing automation systems
- Basic understanding of SEO and content marketing
- Experience working with sales teams on lead generation and lead nurturing
- Experience using analytics to optimize email campaigns
- Familiarity with AI-assisted marketing and content tools
Benefits:
- Remote work
- Flexible/independent work environment implied by remote role
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