Email Marketing Specialist
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Job Description
Email Marketing Specialist managing HubSpot email automation and performance for Made4net’s supply chain software business. Coordinating marketing projects across teams.
Responsibilities:
- Own day-to-day email marketing execution in HubSpot, including emails, workflows, campaigns, forms, and lists
- Build, execute, and manage segmented email campaigns, automated nurture programs, drip campaigns, and branching workflows
- Build polished, responsive emails using approved content and creative assets
- Set up, test, and maintain automated workflows, including enrollment criteria, branching logic, triggers, and lead nurturing sequences
- Execute A/B tests across subject lines, email content, CTAs, audiences, and send times
- Maintain email database health, including list hygiene, suppression lists, and contact data quality
- Ensure email marketing compliance with CAN-SPAM, GDPR, and deliverability best practices
- Troubleshoot execution issues and ensure emails, forms, and workflows function correctly
- Monitor and manage the general marketing inbox (hello@)
- Monitor email performance, including deliverability, open rates, click-through rates, engagement, and conversions
- Build and maintain HubSpot dashboards and reports to track email and automation performance
- Analyze results and identify opportunities to improve engagement and conversions
- Recommend and implement improvements to workflows, automation, personalization, and execution
- Stay current on HubSpot capabilities, platform updates, and email marketing best practices
- Coordinate assigned marketing projects and initiatives across the department
- Maintain the marketing project tracker, keeping tasks, owners, timelines, and dependencies current
- Follow up with team members and stakeholders to keep deliverables on schedule
- Identify bottlenecks and risks early, and help resolve execution issues
- Organize project kickoffs and check-ins as needed
- Provide regular status updates on project progress, upcoming deadlines, and launches to the marketing team and leadership
Requirements:
- Bachelors degree required
- 5+ years of experience in email marketing and marketing automation, including hands-on experience with HubSpot
- Strong knowledge of HubSpot Marketing Hub, including email, workflows, lists, segmentation, forms, and reporting
- Experience building drip campaigns, automated nurture programs, and conditional branching workflows
- Understanding of email deliverability, contact database hygiene, and email marketing compliance best practices
- Experience with A/B testing, reporting, and performance optimization
- Experience coordinating multiple marketing projects simultaneously using project management tools (e.g., Asana, Monday.com, or Smartsheet)
- Excellent organizational skills and attention to detail, with the ability to manage competing priorities and deadlines
- Strong communication skills and comfort following up with stakeholders across the team
- Ability to work independently while collaborating closely with marketing, content, design, and other stakeholders
- HubSpot certifications are a plus
- Basic HTML/CSS for email is a plus
Benefits:
- Health insurance (medical, dental, vision) with a robust wellness program to support your physical and mental well-being
- Generous paid time off policy
- Company-matched 401(k) retirement plan
- Tuition reimbursement program
- Employee assistance program providing confidential counseling and support services
- Discretionary employee bonus program
- Employee Discounts and perks through our PEO
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