Email Marketing Manager
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Job Description
Email Marketing Manager driving Klaviyo lifecycle campaigns for Valerie’s e-commerce partner brands. Building automated journeys, optimizing performance, and increasing customer retention and revenue.
Responsibilities:
- Own lifecycle marketing across Valerie's e-commerce partner brands
- Build customer journeys from first-time shoppers to loyal customers
- Create and manage welcome flows, abandoned cart campaigns, post-purchase experiences, product launches, and win-back campaigns
- Combine creativity with data to deliver on-brand campaigns that drive measurable business results
- Use Klaviyo segmentation, automation, and personalisation to create high-performing campaigns
- Analyse campaign performance and turn data into actionable recommendations
- Collaborate with designers, copywriters, and marketers
- Experiment with messaging, send times, and AI-powered workflows
- Build scalable systems across multiple brands
- Participate in role-specific assessments or practical exercises where applicable
- Collaborate with cross-functional stakeholders and leadership during the hiring process
Requirements:
- 3+ years of experience in lifecycle, CRM, or email marketing, ideally within ecommerce
- Strong hands-on experience with Klaviyo
- Experience with Omnisend, ActiveCampaign, or similar platforms is a plus
- Solid understanding of customer segmentation, lifecycle marketing, and conversion optimisation
- Experience planning and executing automated email and SMS journeys
- Comfortable working with GA4, Triple Whale, or similar analytics platforms to measure performance
- Strong project management and communication skills
- Experience working across creative and marketing teams
- Portfolio or case studies demonstrating campaign strategy and commercial impact
- Experience with HTML/CSS for email template customisation is a bonus
- Experience working in a high-growth startup, agency, or ecommerce business is a bonus
- Familiarity with AI tools for content generation, segmentation, or campaign optimisation is a bonus
- Experience with predictive analytics, customer lifetime value modelling, or experimentation frameworks is a bonus
Benefits:
- Competitive compensation
- Tools needed to do your best work
- Opportunities to grow as Valerie grows
- Meaningful work with visible impact
- High ownership from day one
- Collaboration with experienced founders, operators, and specialists
- Inclusive workplace
- Interview process includes opportunities to meet future colleagues and learn about the role
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