Email Marketing Specialist
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Job Description
Email Marketing Specialist managing Klaviyo campaigns, lifecycle flows, and performance optimization. Supporting multiple DTC/eCommerce clients at an email and performance marketing agency.
Responsibilities:
- Build and schedule 2–3 email campaigns per client each week in Klaviyo
- Write persuasive, on-brand copy for campaigns and lifecycle flows
- Build and maintain Welcome, Abandonment, Post-Purchase, Winback, and advanced segmentation flows
- Set up and QA automations, filters, splits, and A/B tests
- Manage segmentation, suppression logic, list hygiene, and SMS compliance
- Monitor opens, clicks, conversions, revenue, LTV, and retention performance
- Analyze campaign and flow performance and identify optimization opportunities
- Work closely with Account Managers, Designers, and other marketing specialists
- Manage multiple client accounts and competing deadlines in an agency environment
Requirements:
- 3+ years of hands-on email marketing experience
- Previous experience working in an Email Marketing or Performance Marketing Agency is required
- Strong experience working with eCommerce/DTC brands
- Strong Klaviyo experience across campaigns, flows, segmentation, and deliverability
- Strong email copywriting skills with a relevant portfolio
- Experience managing email lists of 10,000+ subscribers
- Understanding of LTV, repeat rate, and cohort analysis
- Strong attention to detail and QA discipline
- Excellent written and spoken English
- Able to work independently and manage multiple deadlines
- Working knowledge of CAN-SPAM and GDPR
- Fast, reliable internet connection
Benefits:
- Fully remote work arrangement
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