Email Marketing Manager
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Job Description
Email Marketing Manager supporting CRM lifecycle campaigns and lead remarketing. Helping Welltech drive first subscriptions across its global wellness apps.
Responsibilities:
- Support the CRM Acquisition Lead in executing the remarketing strategy for non-converted leads
- Monitor campaign performance against first subscription targets
- Assist in building and maintaining automated journeys, including segmentation setup, QA, and basic troubleshooting
- Contribute observations on messaging, lifecycle content, customer behavior, and journey context
- Execute personalized campaigns using established messaging frameworks
- Draft simple briefs and coordinate copy and creative requests with the Content Lead
- Tailor messaging for different segments and funnel stages
- Support QA of content and creative across touchpoints
- Set up simple A/B tests using a predefined framework
- Collect, organize, and report campaign data
- Document learnings from tests and campaigns
- Coordinate with Monetization, Performance Marketing, Product, and Analytics teams
- Support cross-channel consistency across lifecycle campaigns, paywall experiences, and in-app messaging
Requirements:
- 2+ years of hands-on experience in CRM, lifecycle marketing, or marketing automation, with a proven track record of daily campaign execution
- Knowledge of email marketing fundamentals, including deliverability basics, audience segmentation, and core campaign principles
- Eager and able to pick up new CRM tools quickly
- Prior experience operating standard ESP/automation platforms, such as e-Sputnik, Reteno, Braze, or similar
- Comfortable with repetitive, detail-heavy daily execution work
- Comfortable managing multiple tasks in a fast-paced, team-supported environment
- Familiarity with JIRA, Asana, Confluence, Notion, or Slack
- Nice-to-have: basic Figma skills
- Nice-to-have: HTML/JSON knowledge
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