Google Ads Media Buyer
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Job Description
Google Ads Media Buyer owning campaigns, attribution, feeds, tracking, and client relationships for DTC and eCommerce brands. Driving measurable incremental growth across Search, Shopping, PMax, YouTube, and Demand Gen.
Responsibilities:
- Own a set of DTC and eCommerce Google Ads accounts as strategist, buyer, and direct client contact
- Manage monthly budgets ranging from $5,000 to well into six figures
- Present results, plans, and reasoning directly to clients
- Audit campaign and ad group structure, keywords, search terms, negatives, bidding strategies, impression share, feed health, landing pages, audiences, and conversion tracking
- Create Loom walkthroughs of account audits
- Manage brand and non-brand campaigns as separate businesses and report them separately
- Diagnose and measure incremental performance using NC-CPA, NC-ROAS, geo holdouts, and attribution analysis
- Manage PMax, Search, Shopping, Demand Gen, YouTube, Merchant Center, GA4, GTM, enhanced conversions, and offline conversion imports
- Audit auto-applied recommendations, assets, and sitelinks
- Maintain Merchant Center feeds, including product titles, disapprovals, and promotions
- Diagnose bottlenecks across creative, offer, AOV, landing page, checkout, and tracking, then resolve them
- Build landing pages, scripts, and reporting systems as needed
- Communicate directly with clients and defend account decisions
Requirements:
- Hands-on Google Ads experience with meaningful spend on DTC and eCommerce accounts
- Demonstrated results that can be explained using CPA, ROAS, revenue, and specific changes made
- Experience with Shopping and PMax, not only Search
- Fluency across Search, Shopping, PMax, Demand Gen, YouTube, Merchant Center, GA4, and GTM
- AI-native working style; already using Claude or equivalent as a working tool
- Ability to build and ship a landing page using Claude or equivalent
- Native or near-native English communication skills
- Ability to explain ideas clearly, sell ideas, push back on client decisions, and raise problems early
- Ability to work US Eastern business hours for client calls
- Bonus: experience building or operating a Shopify store or running Meta at spend
- Willingness to own strategy, client relationships, diagnosis, tracking, feeds, landing pages, scripts, and reporting
Benefits:
- Real influence over how Google is run across the agency
- Work on real brands with real budgets
- Aggressive testing and rapid learning
- Trust and autonomy from day one
- Fast feedback
- Opportunity to grow into senior strategy and take on more responsibility
- Remote work and ability to live anywhere
- Flexible schedule; no time clock, judged on output
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