Google Ads Manager
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Job Description
Google Ads Manager owning end-to-end performance for DTC and eCommerce brands at Sweat Pants Agency. Managing Google campaigns, attribution, feeds, tracking, landing pages, and client relationships.
Responsibilities:
- Own a set of DTC and eCommerce Google Ads accounts end to end
- Act as strategist, media buyer, and direct client point of contact
- Manage monthly budgets from $5,000 to well into six figures
- Present results, plans, and reasoning directly to clients
- Audit campaign and ad group structure, keywords, search terms, negatives, bidding, impression share, feed health, landing pages, audiences, and conversion tracking
- Create Loom walkthroughs of account audits
- Separate brand and non-brand performance and reporting
- Analyze incremental performance, attribution, NC-CPA, and NC-ROAS
- Manage Search, Shopping, PMax, Demand Gen, YouTube, Merchant Center, GA4, GTM, Shopify imports, enhanced conversions, and offline conversion imports
- Audit Google's auto-applied recommendations, assets, and sitelinks
- Maintain Merchant Center feeds, product titles, disapprovals, and promotions
- Diagnose and resolve bottlenecks involving creative, offers, AOV, landing pages, checkout, and tracking
- Build landing pages, scripts, and reporting solutions using AI tools
- Collaborate directly with clients and own account outcomes
Requirements:
- Hands-on Google Ads experience with meaningful spend on DTC and eCommerce accounts
- Demonstrable results involving CPA, ROAS, revenue, and implemented changes
- Experience with Shopping and PMax, not only Search
- Fluency across Search, Shopping, PMax, Demand Gen, YouTube, Merchant Center, GA4, and GTM
- AI-native approach; must already use Claude or an equivalent working tool
- Ability to build and ship a landing page using AI tools
- Native or near-native English communication skills
- Ability to explain thinking clearly, sell ideas, push back on client decisions, and raise problems early
- Ability to work US Eastern business hours for client calls
- Bing experience is a nice to have
- Experience operating a Shopify store or running Meta at spend is a bonus
Benefits:
- Remote work with worldwide hiring
- Flexible schedule; no time clock
- Autonomy and trust from day one
- Fast feedback
- Opportunities to grow into senior strategy and take on more responsibility
- Work on real brands with real budgets
- Professional growth through aggressive testing, rapid learning, and scalable frameworks
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