Google Ads Media Buyer, Growth Strategist
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Job Description
Google Ads strategist owning full-funnel growth campaigns for DTC and eCommerce brands at Sweat Pants Agency. Managing client relationships, attribution, Shopping, PMax, and conversion performance.
Responsibilities:
- Own a set of DTC and eCommerce Google Ads accounts as strategist, buyer, and direct client contact
- Manage monthly budgets ranging from $5,000 to well into six figures
- Present results, plans, and reasoning directly to clients
- Audit campaign and ad group structure, keywords, search terms, negatives, bidding strategies, impression share, feed health, landing pages, audiences, and conversion tracking
- Create Loom audits for clients
- Separate and manage brand and non-brand advertising as distinct businesses
- Analyze PMax performance and distinguish branded from incremental volume
- Audit Google's auto-applied recommendations, assets, and sitelinks
- Manage Merchant Center hygiene, product titles, disapprovals, promotions, and feed impact on Shopping and PMax
- Manage GA4, GTM, Shopify goal imports, Google Ads tags, enhanced conversions, and offline conversion imports
- Diagnose and resolve bottlenecks involving creative, offers, AOV, landing pages, checkout, and tracking
- Build landing pages, scripts, reporting, and other tools needed by accounts
- Own the whole funnel, including Feed and Merchant Center, Search, Shopping, PMax, Demand Gen, YouTube, landing pages, and conversion tracking
- Make decisions based on incremental NC-CPA and NC-ROAS, including geo holdouts and attribution analysis
Requirements:
- Hands-on Google Ads experience with meaningful spend on DTC and eCommerce accounts
- Demonstrated results involving CPA, ROAS, revenue, and implemented changes
- Specific experience with Shopping and PMax, not only Search
- Fluency across Search, Shopping, PMax, Demand Gen, YouTube, Merchant Center, GA4, and GTM
- AI-native working approach; current use of Claude or equivalent as a working tool
- Ability to build and ship a landing page using Claude or equivalent
- Native or near-native English communication skills
- Ability to explain ideas clearly, sell recommendations, push back on client decisions, and raise problems proactively
- Ability to work US Eastern business hours for client calls
- Willingness to take ownership across the full account and funnel
- Bonus: experience building or operating a Shopify store or running Meta at spend
- Bing experience is a nice to have
Benefits:
- Remote work with the ability to live anywhere worldwide
- Flexible schedule; no time clock
- Autonomy and trust from day one
- Fast feedback
- Opportunities to grow into senior strategy and take on more responsibility
- Work on real brands with real budgets
- Aggressive testing and rapid learning
- Influence over how Google advertising is run across the agency
- Potential for long-term employment after the first 30 days based on performance
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