Director, Events & Partnerships
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Job Description
Director, Events & Partnerships at Gravyty leading North American events and field marketing. Responsible for strategy, execution, and partnerships to drive revenue and brand visibility.
Responsibilities:
- Own the strategy, planning, and execution of 30+ annual events across North America, including large trade shows, regional events, field activations, micro-events, and an owned virtual conference
- Develop and evolve the event and field marketing strategy aligned with revenue goals, go-to-market priorities, product focus, and brand awareness objectives
- Serve as the central owner of event strategy and execution, partnering cross-functionally with Sales, Marketing, Product, Customer Success, and Executive Leadership
- Align audiences, messaging, and experiences with target personas, priority accounts, and regional sales initiatives
- Allocate and manage event budgets, resources, vendors, contracts, and timelines to maximize impact and ROI
- Evaluate and pursue new event opportunities, partnerships, and market presence to support growth and competitive positioning
- Define success metrics and forecast event-influenced pipeline; track performance across the funnel using Salesforce and HubSpot
- Partner closely with Sales to ensure strong pre- and post-event execution, including lead follow-up, meeting outcomes, pipeline progression, and deal acceleration
- Monitor program ROI and pipeline contribution to inform ongoing investment decisions and program optimization
- Present program performance, forecasts, and strategic recommendations to senior leadership
- Develop high-touch executive experiences for Director- through C-level audiences to accelerate relationships and deal progression
- Own content and speaker strategy for industry and owned events, emphasizing customer storytelling and thought leadership
- Manage and mentor a Webinars & Campaigns Manager, ensuring alignment between digital and in-person engagement
- Partner with the CEO and wider executive and go to market teams to lead key strategic partnerships and execute joint marketing initiatives to expand brand reach and pipeline impact (~10% of your time)
- Maintain relationships with top 5-7 integration partners (CRM, SIS, ERP, LMS) including maintaining contractual partners relationship programs, activating co-marketing opportunities, and ensuring awareness across Gravyty of how to leverage being in the partner networks of major ed tech companies.
Requirements:
- 5-7+ years in events marketing or related field, preferably within B2B tech
- Highly organized, with the ability to balance strategic planning and hands-on execution across multiple programs simultaneously.
- Experience managing a large-scale event portfolio with measurable pipeline and revenue impact.
- Strong cross-functional leadership and executive communication skills.
- Data-driven approach to program optimization and investment decisions.
- Experience managing budgets, vendors, and third party relationships
- Willingness and ability to travel as needed (<10%)
Benefits:
- Competitive benefits
- Employer-matched retirement plans
- Flexible time off
- Supportive environment
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