Director of Product Marketing
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Job Description
Director of Product Marketing leading product marketing strategy and execution for Element451's SaaS platform targeting higher education. Collaborating across teams to drive adoption and revenue with innovative AI tools.
Responsibilities:
- Lead product marketing at Element451, establishing a cohesive strategy and operating model that aligns Product, Marketing, Revenue, and Customer Success.
- Own positioning & messaging across key products and capabilities - consistent, differentiated, and built for iteration and testing.
- Design and implement AI-supported product marketing workflows to accelerate research, positioning development, messaging iteration, asset creation, and GTM execution.
- Use AI tooling to synthesize customer insights, market research, competitive intelligence, and product usage data into actionable narratives, launch strategies, and enablement.
- Drive product launches and feature releases—plan, execute, and optimize launches at scale with clear timelines, readiness checklists, and measurable outcomes.
- Build scalable frameworks for producing product marketing assets, including web content, solution briefs, sales enablement, demo narratives, competitive battlecards, and training - without sacrificing quality or rigor.
- Partner with Demand Gen to align messaging with campaigns, channels, and lifecycle stages - improving relevance and performance across the funnel.
- Enable Sales and CS with clear value props, differentiation, competitive positioning, and talk tracks - supported by AI explainers, proof points, and adoption/usage insights.
- Establish and track KPIs across launches and initiatives (adoption, pipeline influence, win-rate impact, competitive performance), using AI-assisted analysis to continuously improve GTM effectiveness.
Requirements:
- 8+ years in product marketing (or product management with strong GTM ownership) in a B2B SaaS environment.
- Proven experience building and executing product marketing strategy at scale across multiple products/capabilities.
- Hands-on experience using AI tools to support research synthesis, messaging development, content creation, enablement, or performance analysis.
- Exceptional writer and communicator - able to move from strategy to crisp execution quickly.
- Strong cross-functional leader who can drive alignment across Product, Sales, Marketing, and Customer Success.
- Highly organized - comfortable running multiple launches and initiatives in parallel.
- Data-oriented, with experience using insights and experimentation to refine messaging and GTM motions.
- Comfortable as both a leader and an individual contributor in a fast-paced environment.
- Curious, pragmatic, and focused on outcomes over activity.
Benefits:
- 20 PTO days + 10 company holidays
- Comprehensive health, dental, and vision coverage
- 401(k) with 4% employer match
- Modern tech + opportunity to work with AI-driven tools
- Fast-moving, mission-driven culture
- High-impact work that improves access to higher education
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