Diseñador/a Web, Marketing Digital
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Job Description
Web Designer and Digital Marketing Specialist at a significant company designing visual content and managing online marketing. Collaborating with teams to optimize branding and digital presence.
Responsibilities:
- Diseñar y adaptar creatividades para redes sociales, páginas web, campañas publicitarias, branding y otros canales digitales.
- Desarrollar piezas visuales alineadas con la identidad de cada marca.
- Diseñar, maquetar y publicar páginas web y landings en WordPress, principalmente con Elementor.
- Crear landings orientadas a captación de leads y conversión para campañas de Google Ads y otras acciones de marketing digital.
- Realizar mantenimiento y actualización de sitios web: contenido, optimización visual, formularios, plugins, seguridad y rendimiento.
- Gestionar dominios, hosting, certificados SSL e incidencias técnicas del entorno web.
- Ejecutar mejoras de SEO on-page y SEO técnico para fortalecer la visibilidad y el posicionamiento orgánico.
- Coordinar con el equipo de marketing la correcta ejecución de campañas, creatividades y objetivos de negocio.
- Proponer mejoras continuas en diseño, experiencia de usuario y conversión digital.
Requirements:
- Profesional en marketing, mercadeo o carreras afines.
- Formación en Diseño Gráfico, Diseño Web, Diseño Digital, UX/UI o áreas afines.
- Experiencia mínima de 2 años en diseño digital y creación o mantenimiento de páginas web.
- Dominio de WordPress y Elementor.
- Experiencia en diseño de creatividades para redes sociales y canales digitales.
- Experiencia en creación de landings enfocadas en captación y conversión.
- Conocimientos de SEO on-page y SEO técnico.
- Experiencia en mantenimiento web, actualización y seguridad de CMS.
- Conocimientos en administración de dominios, hosting y certificados SSL.
- Manejo de Microsoft Office 365.
- Perfil creativo, organizado, proactivo y con buena capacidad de comunicación y trabajo en equipo.
- Gestión integral de estrategias de marketing digital, incluyendo seo/sem, publicidad en línea y redes sociales.
- Experiencia en análisis de buyer persona, activadores de compra, punto de dolor, competencia B2C, demanda, keyword research y generación de datos.
- Habilidad avanzada en herramientas como google analytics, semrush, ahrefs, google ads, meta ads, tiktok ads, linkedin ads, hubspot, mailchimp y activecampaign.
- Experiencia en funnel de ventas, estrategias de contenido, scraping y extracción de datos en RR.SS, y creación de bases de marca.
- Experiencia práctica en integración y uso de herramientas IA como chatgpt, gemini, copilot, heygen, elevenlabs, gamma, canva ai, midjourney, veo, sora, runway y pika.
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