Enterprise Marketing Manager
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Job Description
Enterprise Marketing Manager focusing on Account-Based Marketing targeting enterprise accounts for Gurobi Optimization. Collaborating across Sales and Marketing to drive pipeline growth and revenue.
Responsibilities:
- Drive growth across our largest enterprise accounts.
- Develop and execute targeted 1:1 Account-Based Marketing (ABM) programs that support new logo acquisition, enterprise expansion, and competitive conversions.
- Partner closely with Sales and Marketing to develop strategic account plans, including identifying key stakeholders, decision-makers, and influencers across complex buying committees.
- Plan and execute events targeting decision makers and facilitate ABM workshops at target accounts.
- Support competitive displacement initiatives, including strategic “switching” campaigns.
- Partner with internal stakeholders and external agencies to execute personalized, high-touch 1:1 ABM campaigns tailored to each enterprise account.
- Translate enterprise account strategy into clear, executable marketing programs, ensuring alignment across functions and regions.
- Drive account engagement, pipeline generation, and deal acceleration across strategic enterprise opportunities in partnership with Sales.
- Act as a bridge between regions to close communication and execution gaps across regions, driving consistency while maintaining account-level precision.
- Develop and track KPIs, using cross-channel analytics to make decisions and improve campaign effectiveness.
Requirements:
- 7+ years of experience in enterprise marketing, Account-Based Marketing (ABM), or strategic B2B marketing roles.
- Bachelor’s degree in Marketing or equivalent professional experience.
- Proven track record of partnering closely with Enterprise Sales teams in a collaborative, revenue-focused environment.
- Experience working with cross-functional teams in high-growth or scaling organizations.
- Demonstrated ability to develop strategy and independently execute complex marketing programs end to end.
- Hands-on experience executing 1:1 ABM campaigns targeting complex enterprise buying committees.
- Strong understanding of enterprise sales cycles and multi-stakeholder decision-making processes.
- Ability to work closely with Sales at a tactical level while maintaining a big-picture, strategic perspective.
- Experience collaborating across global regions; international or multi-geo experience strongly preferred.
- Highly organized and proactive, with the ability to lead cross-functional initiatives effectively.
- Excellent communication and facilitation skills; experience leading strategic initiatives and workshops is a plus.
Benefits:
- Health insurance
- 401(k) matching
- Flexible work hours
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