Freelance Performance Marketing Specialist – B2B IT Services
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Job Description
Freelancer in Performance Marketing for B2B IT service provider. Planning and optimizing online ads to acquire new business customers.
Responsibilities:
- LinkedIn Ads
- Develop an online strategy for B2B new customer acquisition
- Plan and execute online ad campaigns, e.g.: Google Ads
- Define target audiences and continuously optimize campaigns
- Create and test ad copy and variants
- Collaborate with us on landing pages / simple funnels
- Analyze campaigns and provide clear reporting on results and next steps
Requirements:
- Several years of experience in performance marketing, preferably in a B2B environment
- Experience with services (ideal: IT, agencies or similar industries)
- Strong knowledge of at least one platform: LinkedIn Ads, Google Ads
- Confident handling of: conversion tracking, simple landing pages / form flows
- You work in a structured way, think in numbers and can explain results clearly
- Reliable, honest communication; remote work possible
- Experience with lead campaigns (B2B), ideally with clearly measurable results
Benefits:
- Clear, fast decision-making (direct contact with executive management)
- Pragmatic collaboration without unnecessary meetings
- Long-term cooperation possible if results are right
- Freelance / self-employed
- Flexible, long-term engagement desired
- Direct exchange with executive management, short decision paths
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