Growth Marketing Lead
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Job Description
Growth Marketing Lead managing outbound marketing campaigns at Primer. Overseeing performance analytics and optimizing web experiences.
Responsibilities:
- Own and execute outbound marketing campaigns across email, SMS, and other channels, from copy development through activation and performance analysis
- Manage and optimize website and landing pages using Webflow and WordPress, including content updates and conversion improvements
- Design, launch, and analyze A/B tests across email campaigns, website experiences, and conversion funnels, with the ability to write and refine performance-driven copy
- Build and maintain marketing automations and lifecycle workflows in Salesforce Marketing Cloud
- Monitor and report on performance metrics including attribution, pipeline contribution, and funnel conversion rates
- Partner with Sales/Admissions teams to optimize the MQL-to-conversion process and improve lead quality
- Manage relationships with contractors and agencies (copywriters, paid media specialists, Marketing Cloud implementers) while maintaining ownership of core systems
- Create campaigns and edit copy to ensure consistency, clarity, and alignment with campaign goals
- Translate analytics and experiment results into clear recommendations and implement improvements
Requirements:
- 5+ years of experience in marketing operations, growth, or lifecycle roles with direct ownership of campaign creation, activation, and analysis
- Strong hands-on experience with Salesforce Marketing Cloud and Webflow, with working knowledge of Salesforce CRM, Google Analytics, Google Ads, and Meta platforms
- Strong analytical and systems-thinking abilities with experience designing experiments, interpreting data, and building processes from scratch
- B2C marketing experience in trust- and education-heavy funnels, ideally at smaller companies (100-300 employees) where you were the marketing owner or on a small team
- Solid copywriting skills with ability to write campaign emails and web copy
- Bias toward action and ownership—comfortable being both strategic and hands-on, working independently as a quiet executor.
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