Growth Marketing Manager
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Job Description
Growth Marketing Manager at Global Payments developing integrated marketing campaigns to increase brand awareness and revenue. Working with various teams to optimize customer engagement in the payments technology sector.
Responsibilities:
- Lead brand integrated marketing campaigns for various products or channels with the goal of driving brand awareness and revenue for POS SMB
- Map target audiences, relevant messages, content, and tactics to the customer journey, resulting in cohesive campaign plans
- Measure & optimize campaign performance to achieve revenue growth goals; provide recommendations to improve engagement and conversion
- Drive maximum return on investment and cross-channel efficiency
- Provide ongoing campaign performance, insights, and goal pacing to internal stakeholders and leaders
- Work with Sales Enablement to ensure SDRs and Sales are enabled to successfully convert engagement with prospects from demand gen campaigns
- Collaborate with International Marketing, Field Marketing, and Partner Marketing counterparts to extend campaigns into other go-to-market channels and regions
- Evaluate new vendors, manage campaign budget and related vendor onboarding
- Present campaign updates at marketing all-hands meetings and other forums on a regular basis
Requirements:
- Minimum of 5 years’ experience in B2B SaaS demand generation and growth marketing
- Proven track record of building and executing highly engaging, revenue-driven marketing programs
- Demonstrated understanding of integrated campaign architecture and the customer decision journey
- Strong relationship builder and high collaborator with Sales, marketing leadership, and other stakeholders
- Ability to leverage analytics, marketing automation, and CRM tools to derive campaign performance insights
- Resourceful marketer who is self-motivated and disciplined with the ability to define and achieve objectives with limited oversight
- Excellent communication skills, particularly when articulating findings in meaningful, clear ways to leadership stakeholders with an emphasis on actionable insights
- Experience with SMB, payments, point of sale, or ecommerce highly preferred
Benefits:
- Competitive salary
- Flexible working hours
- Professional development budget
- Home office setup allowance
- Global team events
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