Growth Marketing Manager
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Job Description
Growth Marketing Manager executing B2B digital marketing campaigns for AI technology company Intellect. Leading campaign execution across Google Ads and HubSpot to drive growth and engagement.
Responsibilities:
- Develop and execute integrated digital marketing campaigns that drive demand, pipeline, and brand growth for Intellect’s QMS and CFW platform.
- Own hands-on campaign execution across Google Ads and Microsoft Ads, including keyword research, ad copy development, bid management, budget pacing, and continuous optimization.
- Build, test, and scale paid search campaigns focused on lead quality, conversion performance, and cost efficiency.
- Partner closely with the creative leader and product marketing team to build and optimize high-converting landing pages aligned to campaign objectives.
- Design and execute A/B tests across ads, landing pages, and offers to improve conversion rates and engagement.
- Build, manage, and optimize all campaigns within HubSpot, including segmentation, automation, lead nurture, lifecycle management, and attribution.
- Ensure all campaigns are accurately tracked and reported within HubSpot to support funnel visibility, pipeline contribution, and ROI analysis.
- Collaborate with sales operations leader to align campaign reporting with pipeline and revenue outcomes.
- Develop high-impact messaging for email, paid search, and social programs that clearly position Intellect’s AI-powered QMS and CFW solutions.
- Analyze performance data, surface insights, and proactively optimize campaigns to exceed growth targets.
- Operate as an independent campaign owner, who establishes priorities, managing timelines, and driving execution without day-to-day oversight.
Requirements:
- Bachelor’s degree in marketing, business, communications, or related field preferred; years of experience considered in lieu of a degree.
- 6+ years of experience building and executing digital demand generation campaigns in a growth-stage B2B technology company and/or digital marketing agency environment.
- Demonstrated hands-on expertise with Google Ads and Microsoft Ads, including ad creation, keyword strategy, campaign builds, and ongoing optimization.
- Proven experience partnering on or leading the development of high-performing landing pages and conversion optimization initiatives.
- Strong command of HubSpot for campaign execution, marketing automation, performance tracking, and executive reporting.
- Track record of creating campaigns that drive measurable improvements in lead quality, conversion rates, and pipeline impact.
- Strategic thinker who is equally comfortable executing day-to-day work and designing scalable campaign frameworks.
- Ability to work independently, manage multiple initiatives simultaneously, and drive outcomes with minimal supervision.
- Exceptional copywriting and messaging skills, with the ability to translate technical solutions into compelling market-facing narratives.
- Strong analytical mindset with experience using data to guide optimization decisions.
- Experience in manufacturing, life sciences, enterprise SaaS, or regulated industries is strongly preferred.
- Global growth marketing understanding and experience is preferred.
Benefits:
- Competitive salary and outstanding benefits package
- Opportunities for career growth and professional development
- Collaborative and supportive work environment
- Fully remote work with flexible hours
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