Growth Marketing Manager
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Job Description
Growth Marketing Manager at Atticus responsible for digital acquisition strategy across SEM and paid social channels. Collaborating with teams to optimize marketing performance and client experience.
Responsibilities:
- Fully own your portfolio of established channels, developing channel strategy, standing up campaigns, and developing optimization recommendations
- Evaluate channel performance, owning weekly reporting and analysis
- Own monthly planning and budget optimization with a ROAS lens
- Define new channel testing strategies based on experience, market research, and informational interviews; lead the work to test, analyze, and scale
- Rigorously manage media buyer agencies and contractors, guiding their weekly priorities and navigating roadblocks as they arise
- Lead cross-functional projects with Creative, Product, Engineering, and Design teams to create product experiences that meet the unique needs of our audience, including designing landing pages across our paid channels
- Lead market research for your channels, including keyword research, competitive analysis, and audience targeting, to identify growth opportunities, mitigate risks, and drive data-informed innovation through continuous performance testing
Requirements:
- You’ve spent 4+ years since graduating college developing your growth marketing expertise at top digital advertising agencies and as part of in-house marketing teams; you’ve been promoted because of your stellar performance
- You have led program strategy across a portfolio of digital channels, including paid search and other paid digital
- You have experience using Google and Bing Ads and have a track record of improving paid media campaigns
- You have experience with creatively-driven paid channels like Meta and YouTube and past success scaling through rigorous creative testing and iteration
- You have strong quantitative analytical skills and are comfortable working in data analytics platforms and data visualization software
- You’re an ambitious self-starter; you thrive in ambiguous environments and enjoy a strategic challenge
- You’re a kind and thoughtful colleague who knows how to shape a great team culture and thoughtfully analyze data and communicate insights
- You have a demonstrated commitment to doing good and helping people
- Experience using Looker, SQL, Google Analytics, and Google Tag Manager
Benefits:
- Medical and dental insurance with 100% of employee premiums covered
- 15 vacation days & ~20 paid holidays each year (including two weeks at end-of-year)
- Free membership to OneMedical
- $600/year reimbursable stipend for internet service
- $1,000 reimbursable stipend for education and training outside of work
- Up to $1,200/year student loan repayment assistance
- 401(k) and optional HSA/FSA
- Humble, thoughtful, smart, fun colleagues
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