Senior Product Marketing Manager
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Job Description
Senior Product Marketing Manager translating complex behavioral health and community care offerings into market positioning, messaging, and launch plans. Leading cross-functional commercialization and enablement.
Responsibilities:
- Lead market, customer, buyer, competitive, sales, and internal research
- Identify audience needs, market opportunities, differentiators, barriers to adoption, and commercial implications
- Build and lead a competitive-intelligence program and translate insights into messaging, competitive strategy, sales enablement, launch recommendations, and executive updates
- Develop positioning, messaging, value propositions, proof points, personas, buying-committee guidance, and solution narratives
- Lead end-to-end go-to-market planning and cross-functional launch execution, including workback plans, timelines, owners, dependencies, readiness reviews, risks, decision logs, communications, executive reporting, and post-launch optimization
- Translate marketing and commercial strategy into portfolio messaging, market-facing architecture, launch requirements, and activation plans
- Create scalable product-marketing processes and templates
- Develop integrated campaigns and account-based marketing programs with marketing, growth, sales, and partnership teams
- Create and maintain sales, partnership, and customer-facing enablement materials and internal training
- Facilitate cross-functional teams and provide strategic direction, briefs, and feedback
- Define and report on launch and product-marketing measures, including readiness, enablement adoption, engagement, qualified demand, pipeline influence, adoption, customer feedback, retention, and expansion
- Provide decision-oriented updates to the VP of Marketing
Requirements:
- Bachelor’s degree in marketing, business, communications, or a related field; Master’s degree preferred, or equivalent professional experience
- 8+ years of experience in product marketing, solution marketing, go-to-market strategy, strategic marketing, commercialization, portfolio marketing, or a related discipline
- Demonstrated success leading complex, cross-functional launches
- Strong experience developing differentiated positioning, messaging, value propositions, audience segmentation, and sales-enablement materials for complex offerings
- Experience in enterprise, consultative, healthcare, public-sector, technology, professional-services, or similarly complex B2B environments with multiple stakeholders and longer buying cycles
- Excellent project and program-management, written, presentation, facilitation, and executive communication skills
- Experience partnering with sales, business development, partnerships, product/service teams, customer-facing teams, and marketing channel owners to execute integrated GTM programs
- Familiarity with CRM, marketing automation, pipeline and campaign reporting, and web or digital analytics
- Reliable high-speed internet and a dedicated home-office workspace
- Ability to perform primarily sedentary computer work and communicate effectively via phone, video, and writing
- Ability to travel approximately 5–15%
- Experience with HubSpot strongly preferred
- Experience with sales-enablement, project-management, collaboration, and AI-enabled workflow tools is a plus
- Preferred experience in behavioral health, healthcare, community care, child and family services, human services, public-sector, education, criminal justice, or another complex mission-driven market
- Preferred experience marketing behavioral-health technology, healthcare technology, enterprise software, technology-enabled services, evidence-based programs, or professional services
- Preferred experience with account-based marketing, named-account strategies, sales enablement, and partnership marketing
- Preferred experience in a lean or scaling marketing organization
- Preferred ability to responsibly apply generative AI, AI-enabled tools, and emerging AI-agent workflows with sound judgment around data privacy, confidentiality, accuracy, brand standards, human review, and governance
Benefits:
- Annual discretionary bonus eligibility of up to 10% of base
- Medical coverage
- Dental coverage
- Vision coverage
- Retirement savings
- Paid time off
- Paid holidays
- Life insurance
- Remote work
- Occasional travel opportunities for team meetings, conferences, or launch events
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