Partner Product Marketing Manager
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Job Description
Partner Product Marketing Manager shaping partner narratives, launches, and enablement for G2’s software marketplace. Translating Buyer Intent data integrations into customer value and adoption.
Responsibilities:
- Craft the narrative for G2's partnerships and Buyer Intent product line
- Translate complex integrations into clear value propositions and sales enablement
- Partner with Product, Sales, Partnerships, Marketing, and the Senior Partner Marketing Manager
- Define positioning, messaging, joint value propositions, and priority customer use cases for partner offerings
- Own messaging strategy and enablement readiness for partner-related feature launches
- Develop workflow guides, technical documentation, setup resources, pitch decks, one-pagers, FAQs, and other partner materials
- Create content for partner sales teams, solutions engineers, and partner marketing contacts
- Maintain consistency with G2's brand voice and Buyer Intent positioning
- Build and deliver internal and partner enablement, including pitch guidance, battlecards, objection handling, integration use cases, and customer proof points
- Support partner launches, training sessions, and partner events
- Define positioning, messaging, customer evidence, and subject-matter content for partner events
- Manage Partnerfleet and product messaging across partner pages, marketplace listings, and documentation
- Define target customer profiles, messaging, and positioning for Buyer Intent and partner-based features
- Develop comprehensive go-to-market launch plans across customer-facing channels
- Determine how G2 buyer intent data can power partner platforms and workflows
- Establish feedback loops through customer interviews, sales conversations, win/loss analysis, partner feedback, and competitive research
- Analyze partner adoption data and cross-functional feedback to identify usage barriers
- Synthesize customer needs, objections, adoption barriers, and use cases into recommendations for Partnerships and Product
- Define success metrics for partner launches and events and report learnings to stakeholders
Requirements:
- 5+ years in product marketing, partner marketing, or a closely related GTM role, ideally in B2B SaaS or data and intent products
- Experience building go-to-market strategies and launching offerings with technology, data, or channel partners
- Strong writing skills for external partner audiences and internal teams
- Ability to translate data-driven products into clear customer value
- Proven ability to build sales and partner enablement that gets used
- Excellent cross-functional collaboration with Partnerships, Product, Sales, and Marketing
- Comfort working through influence rather than direct authority
- Familiarity with buyer intent data, sales and marketing technology ecosystems, or ABM and revenue platforms
- Experience in a data-licensing, integration-heavy, or ecosystem-driven business
- Experience managing sales enablement libraries, partner directories, or web content using platforms such as Highspot and Partnerfleet
- Experience creating interactive demos, recorded walkthroughs, or visual explainers for technical offerings is a plus
- Comfort with CRM, enablement, and analytics tools
- Authorization to work in the United States without restriction
Benefits:
- Flexible work
- Ample parental leave
- Unlimited PTO
- Inclusive and diverse workplace
- People-led employee resource groups
- G2 Gives philanthropic program
- Professional growth support through a company-wide career framework
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