Product Marketing Manager
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Job Description
Product Marketing Manager optimizing web-to-app subscription funnels for StellarTech’s EdTech product. Driving A/B testing, analytics, and CRO improvements across web and mobile journeys.
Responsibilities:
- Own and optimise web-to-app funnels for an EdTech product
- Design, build, and continuously improve conversion funnels that turn visitors into engaged users and paying customers
- Develop hypotheses, run A/B tests, and identify growth opportunities across the user journey
- Analyse user behaviour, conversion rates, and funnel performance to uncover bottlenecks and implement improvements
- Use funnel-building tools to create seamless, visually appealing, and high-converting web and mobile user journeys
- Collaborate with Product, Marketing, Design, and Content teams on funnel concepts and growth initiatives
- Research competitors, market trends, and emerging CRO practices
- Track key performance metrics, evaluate experiment results, and share actionable insights with stakeholders
Requirements:
- Hands-on experience working with B2C subscription-based products
- Solid understanding of subscription funnels, monetisation models, and key conversion metrics
- Practical experience building and optimising web-to-app or similar conversion funnels
- Experience using Unbounce, ClickFunnels, or other funnel-building platforms
- Experience running A/B tests and validating hypotheses
- Data-driven decision-making
- Experience with Google Analytics, Mixpanel, Amplitude, or similar analytics platforms
- Knowledge of user behaviour and conversion optimisation principles
- Ability to research competitors and market trends
- Results-oriented mindset, curiosity, and willingness to take initiative
- Ability to communicate ideas clearly and collaborate cross-functionally
- Previous EdTech experience is nice to have
- Experience launching new funnels or products in Tier-1 markets is nice to have
Benefits:
- 100% remote work
- Company-provided medical expense compensation
- AI subscription and other tools
- Flexible paid time off
- 21 days of annual leave
- 10 bank holidays
- Collaborative culture
- Opportunity to directly impact key scaling metrics
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