Global Product Marketing Manager
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Job Description
Global Product Marketing Manager executing medical X-ray portfolio launches, competitive intelligence, and sales enablement. Supporting regional teams and cross-functional delivery across regulated healthcare markets.
Responsibilities:
- Build and drive launch plans per product launch, including internal readiness, training, and milestone tracking
- Coordinate external launch delivery, including campaigns, press activities, and webinars
- Track launch milestones and flag risks to the Director
- Own the portfolio marketing kit, including battlecards, presentations, clinical and value messaging, objection handling, and demonstration tools
- Maintain current and accurate sales-facing content aligned with portfolio positioning
- Run competitive tracking and product-level win/loss analysis
- Develop and maintain product sheets, case studies, reference stories, and return-on-investment tools
- Ensure content reflects approved clinical and health-economic evidence
- Build master assets for regional localization and support regional execution
- Support regional teams with opportunity/bowler-level visibility and coordination without owning customer relationships directly
- Maintain the asset library and manage content approvals according to regulatory, legal, and brand requirements
- Track launch and campaign KPIs and coordinate events and key-opinion-leader logistics
- Consolidate customer, competitive, and regional feedback for roadmap discussions
- Support cross-functional coordination with R&D, Clinical, Regulatory, and Market Access on launch deliverables and dependencies
Requirements:
- Bachelor's degree in Marketing, Business, Life Sciences, or Engineering; MBA a plus
- 3–5 years of experience in product marketing, preferably in medical devices or another regulated B2B environment
- Experience building sales enablement content and supporting product launches end-to-end
- Comfortable working cross-functionally with Clinical, Regulatory, R&D, and Sales/Commercial teams
- Strong project management and prioritization skills
- Excellent written and verbal communication skills
- English fluency is a must; additional language skills are a plus
Benefits:
- Relocation Assistance Provided: No
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