Product Marketing Manager
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Job Description
Product Marketing Manager optimizing landing pages, app store experiments, and conversion funnels for a global live-streaming platform. Driving analytics, localization, and marketing infrastructure improvements.
Responsibilities:
- Develop and improve the Landing Page and Store Page testing approach
- Formulate hypotheses, plan experiments, define success metrics, and analyze results
- Launch and manage Landing Page A/B tests and scale successful solutions
- Run Custom Product Page experiments in the App Store and Google Play
- Analyze experiment impact on conversion and user acquisition performance
- Localize Landing Pages and Store Pages for new markets based on audience characteristics, needs, and behavior
- Analyze the full user journey from ad and Landing Page through Store Page, onboarding, and offer
- Identify funnel friction points and recommend improvements
- Automate experiment analysis and set up Tableau dashboards for ASO, Custom Product Pages, and Web2App performance
- Develop marketing infrastructure through ad network and analytics integrations, postbacks, automations, and tracking validation
- Research competitors and the market to identify practices that improve the product marketing funnel
- Collaborate with marketing, product, analytics, and design teams
Requirements:
- 2+ years of experience as Product Marketing Manager, Marketing Automation Manager, or similar
- Proven experience in analyzing and optimizing web funnels
- Experience in implementing marketing automation workflows, including analytics, campaign management, and creative testing
- Solid understanding of Custom Product Page optimization in App Store and Google Play
- Proficient with AppsFlyer, Google Analytics, Tableau, and key marketing metrics
- Confident use of project management tools such as Jira
- English level B2+ in written and spoken English
- Excellent communication skills and ability to work with marketing, product, analytics, and design teams
- Strong analytical and data-driven decision-making mindset
- Ability to prioritize and deliver in a fast-paced, high-load environment
- Proactive, fast learner with sharp critical thinking and structured problem-solving skills
- Hands-on MarTech background is a plus, including ad network and analytics integrations and tracking validation
Benefits:
- 20 paid vacation days
- 15 sick days
- 6 additional days off for family events
- Up to 10 additional days off for public holidays
- 100% medical insurance coverage
- Sports and equipment reimbursement
- Team building events, corporate gifts, and stylish merch
- Financial and legal support
- Maternity Recovery Support Allowance
- Position retention and support for those who join the Armed Forces of Ukraine
- Participation in social initiatives supporting Ukraine
- Work from the Kyiv hub or remotely with a flexible schedule
- Modern equipment or depreciation of your own tools
- Collaborate with a highly-skilled team of Middle & Senior professionals, sharing practical cases and expertise in the social networking niche
- Performance-oriented reviews and Individual Development Plans (IDPs)
- Reimbursement for professional courses and English classes
- Corporate library, book club, and knowledge-sharing events
- Investment in modern AI tools and skills development
- Opportunity to progress to Product Marketing Team Lead and eventually build your own team
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