Product Marketing Manager
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Job Description
Product Marketing Manager für Lanes & Planes’ digitale Geschäftsreise- und Spesenplattform. Verantwortlich für Customer Insights, Positionierung, Messaging und Produkt-Launches.
Responsibilities:
- Conduct customer, prospect, and win/loss interviews
- Establish market and competitive intelligence as input for the Product team
- Bring market and customer insights into discovery and Shape Up prioritization
- Define personas and use cases with Product Managers
- Help shape pricing and packaging
- Own positioning and messaging for Travel and Finance products
- Plan launches together with Product and Engineering, particularly for supplier integrations
- Measure adoption and impact after launches
- Enable Sales, Customer Success, and Marketing with messaging, demo stories, and battlecards
- Keep stakeholders aligned and up to date
- Use AI tools for research, analysis, and content creation
- Work primarily in writing and asynchronously, with few meetings
Requirements:
- Three to five or more years of experience in Product Marketing or Product Management with a go-to-market focus
- Ideally, experience on the Product team of a B2B SaaS company
- Experience with complex, process-intensive B2B products, ideally in fintech, travel, logistics, or SaaS involving billing and invoicing
- Demonstrated end-to-end ownership, from customer discovery through positioning, messaging, and launch
- Data-driven decision-making with demonstrable results
- Lean, hypothesis-driven approach to work
- Active use of AI tools in day-to-day work
- Persuasive writing skills, entrepreneurial drive, and a high degree of autonomy
- Fluent in German and English
- Ideally, experience with pricing and packaging, supplier and partner integrations, or marketplace logic
- Expertise in invoicing, payments, or expense management, as well as experience launching products in a regulated or finance-related environment, is a strong advantage
Benefits:
- Hybrid working models or 100% remote work available
- Up to 60 days of mobile work per year from another EU country
- Ergonomic home office equipment for 100% remote employees after the probationary period
- New IT equipment, including a MacBook, keyboard, and mouse
- 28 days of annual leave, automatically increasing to a maximum of 30 days
- 10% discount on private travel through the L&P platform
- DRV card with discounted leisure activities after the probationary period
- €30 monthly contribution toward one benefit of your choice: Deutschlandticket, Wellpass, JobRad, capital-forming benefits, or company pension plan, each available after the probationary period
- Open feedback culture with two established feedback conversations per year
- Individual professional development opportunities
- Annual company-wide workation
- Modern office at Hirschgarten with views of the Alps and Munich’s skyline
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