Product Marketing Lead
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Job Description
Product Marketing Lead owning positioning and launches for Community Phone’s phone and communications suite. Driving adoption, sales alignment, and customer insights for community-focused communications.
Responsibilities:
- Define and own the product marketing function from the ground up
- Own end-to-end positioning, packaging, and go-to-market success for the core phone product and integrated communications suite
- Ensure every feature reaches the right audience through the right message and channel
- Develop and maintain differentiated positioning for each core use case
- Deliver two updated personas and a refreshed messaging framework within the first 30 days
- Run go-to-market for every new feature or pricing change
- Define launch tiers, write launch briefs, and own the communications calendar
- Lead one Tier-1 launch per month
- Own product marketing inputs to sales playbooks, user lifecycle, sales training, and customer success enablement
- Talk to users in target ICPs and develop deep customer understanding
- Partner with Customer Success and Research to generate one new customer case study per month
- Conduct monthly win/loss interviews
- Run a weekly go-to-market sync with Growth, Customer Success, and Product
- Provide insights for roadmap planning over the next two quarters
- Report directly to the CEO and partner with Growth, Product, Sales, and Customer Success
Requirements:
- 4–7 years in product marketing
- Ideally experience in SMB or consumer SaaS with a self-serve checkout and light-touch sales motion
- Experience shipping go-to-market for features tied to revenue impact
- Comfortable owning positioning for both hardware and software products serving low-tech audiences
- Excellent communication and structured thinking
- Strong collaboration and an operator mindset
- Focus on outcomes, speed, and working through blockers
- Humble, self-aware, and persistent
- Portfolio or sample launch plan is a bonus
Benefits:
- Equity included in total compensation
- 401(k)
- Health insurance
- Remote work in the United States
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