GTM and Campaign Lead – Fiber
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Job Description
GTM and campaign lead translating national marketing into local field programs for T-Mobile Fiber. Owning seasonal campaigns, launch readiness, and performance measurement.
Responsibilities:
- Own field marketing strategy for T-Mobile Fiber seasonal campaigns, including Back to School, Moving Season, Holiday Shopping, and New Mover windows
- Translate national campaign briefs into field-ready playbooks with market audiences, tactics, timelines, and activation guidance
- Build campaign calendars with dates, budget allocation guidance, and market customization parameters
- Partner with national creative and media teams on Fiber-specific messaging variants
- Track orders, conversion rates, and cost-per-acquisition during and after campaigns
- Serve as field GTM translator for price changes, product launches, promotional offers, and brand campaigns
- Develop field-readiness packages including one-pagers, talking point guides, objection handling, and MAM checklists
- Identify and proactively resolve field execution gaps
- Maintain a GTM launch calendar
- Provide field perspective on national plans to the Sr. Manager, Field Marketing Strategy & Operations
- Coordinate campaign and GTM deliverables across Field Marketing, MAMs, Regional Field Leads, and National Marketing
- Serve as day-to-day contact for national marketing partners on execution, readiness, and reporting
Requirements:
- Bachelor's degree and 7 years of related work experience, or a combination of education and experience deemed equivalent
- 5+ years in marketing, GTM, or field operations
- At least 2 years translating national strategy into local or regional execution
- Experience owning seasonal or campaign-based marketing programs end-to-end
- Strong project management skills
- Ability to synthesize complex national initiatives into actionable field guidance
- Experience in telecom, broadband, or a subscription-based consumer business preferred
- Familiarity with direct-to-consumer local marketing tactics preferred
- Experience at the intersection of national brand marketing and local field execution preferred
- Background in campaign measurement and reporting preferred
- At least 18 years of age
- Legally authorized to work in the United States
Benefits:
- Annual stock grant
- Employee stock purchase plan
- 401(k)
- Free, year-round money coaches
- Medical, dental, and vision insurance
- Flexible spending account
- Paid time off
- Up to 12 paid holidays
- Paid parental and family leave
- Family building benefits
- Back-up care
- Enhanced family support
- Childcare subsidy
- Tuition assistance
- College coaching
- Short- and long-term disability
- Voluntary AD&D coverage
- Voluntary accident coverage
- Voluntary life insurance
- Voluntary disability insurance
- Voluntary long-term care insurance
- Mobile service and home internet discounts
- Pet insurance
- Commuter and transit programs
- Career growth opportunities
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