Head of Product Marketing
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Job Description
Head of Product Marketing shaping messaging, launches, and GTM enablement for Akuity’s enterprise software delivery platform. Building competitive intelligence, customer proof, metrics, and the product marketing team.
Responsibilities:
- Own and evolve Akuity's top-level messaging and positioning across the product portfolio
- Set strategy for major product launches, including go-to-market timing, narrative arc, and cross-functional coordination
- Build and scale GTM content and enablement infrastructure, including messaging frameworks, competitive battlecards, sales playbooks, presentations, case studies, and proof points
- Partner with the CEO and product leadership on company narrative for press, analysts, investors, and the broader market
- Establish and run competitive intelligence practice
- Define customer proof and build case studies, reference programs, and proof-point systems
- Represent product marketing in company-wide strategic planning and provide market and buyer perspective
- Hire, develop, and eventually manage a product marketing team
- Establish metrics and reporting cadence demonstrating impact on pipeline, win rates, and sales velocity
Requirements:
- 7+ years of product marketing experience, including at least 2+ years in a technical product company at Series A/B stage or comparable growth stage
- Track record of building a product marketing function or major GTM motion from scratch
- Experience using data and metrics to demonstrate marketing's impact on pipeline and revenue outcomes
- Experience building, executing, and scaling marketing campaigns from concept through measurable results
- Comfortable with HubSpot, Google Analytics, and Google Tag Manager
- Able to set reporting standards for a growing team
- Demonstrated ability to work directly with CEO, VP Product, and VP Sales on strategic narrative and positioning decisions
- Experience in open-source-adjacent, developer tools, or infrastructure/Kubernetes-ecosystem companies
- Experience managing and scaling relationships with external content or creative agencies
- Experience building and managing a product marketing team, including hiring and developing early-career PMMs
- Experience presenting to and influencing investor audiences
Benefits:
- Equal opportunity employer
- Collaborative, inquisitive, and dedicated team culture
- Diversity-valuing workplace
- Team members trusted to take responsibility and share ownership
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