Head of Creator Partnerships
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Job Description
Head of Creator Partnerships building and scaling a high-performing creator network driving brand awareness. Not a traditional influencer marketing role, but focusing on strategic acquisition and performance efficiency.
Responsibilities:
- Build and scale a high-performing paid creator network that drives brand awareness and consistently produces on-brand, high-leverage content
- Architect and manage a creator engine
- Continuously identify, vet, and activate creators aligned with brand voice, ICP, and aesthetic
- Own all partnership deal flow, including rate negotiation and content licensing
- Design and operate the creator pipeline management system
Requirements:
- 5+ years in influencer / creator partnerships
- Strong negotiation instincts
- Deep understanding of content economics
- Knows how to structure win-win creator deals
- Data-comfortable and commercially minded
- Taste-driven with strong brand intuition
- Operates with urgency and ownership
- Bonus If
- You’ve built a creator program from scratch
- You’ve worked in DTC or CPG
- You understand performance marketing creative needs
- You’ve negotiated whitelisting at scale
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