Healthcare Business Development Manager
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Job Description
Gray Media healthcare business development manager growing advertising revenue across nationwide television and digital markets. Supporting sales teams with category strategy, pitches, programs, and training.
Responsibilities:
- Partner with station leadership and sellers to identify, develop, and close health care revenue opportunities across Gray Media markets
- Create and maintain health care category playbooks, including target lists, messaging, proof points, packaging recommendations, and category calendar
- Support stations with pitch strategy, proposal development, and client presentations for priority accounts and agencies
- Build repeatable sales programs for health care segments including health systems, hospitals, clinics, urgent care, specialty practices, senior living, payers, and related services
- Analyze category performance and provide actionable insights on pipeline development, revenue trends, and whitespace opportunities by market
- Deliver training and coaching to station sellers on health care industry dynamics and consultative selling best practices
Requirements:
- 5+ years of experience in health care marketing/advertising, media sales, category strategy, or a related role
- Strong understanding of health care decision-makers and marketing objectives, including brand, patient acquisition, and service line growth
- Proven ability to drive or influence revenue through consultative strategy and cross-functional execution
- Strong communication and presentation skills
- Ability to work effectively with stakeholders across many markets
- Ability to manage multiple priorities and travel as needed
- Experience supporting multi-market teams or distributed sales organizations is preferred
- Strong digital advertising knowledge, including performance marketing, targeting, and measurement/attribution, is preferred
- Familiarity with health care advertising considerations such as compliance, privacy, and creative approvals is a plus
Benefits:
- Comprehensive Medical(Rx), Dental and Vision Coverage
- Health Savings Account with Company contributions
- Flexible Spending Account
- Employer-paid life and disability benefits
- Paid parental leave benefits
- Adoption and Surrogacy Benefits
- 401(k) Plan, including matching and profit-sharing contributions
- Employee Assistance Program
- Voluntary benefits, including Hospital Indemnity, Critical Illness, Accident Insurance, and supplemental life insurance coverage
- Paid Time Off, including Relocation PTO
- Focus on Caring
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