Manager, Customer Insights
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Job Description
Customer insights manager guiding qualitative and quantitative research for CVS Health’s retail pharmacy business. Synthesizing customer insights into actionable decisions for project and brand teams.
Responsibilities:
- Uncover and synthesize customer attitudes and perceptions related to aspects of the retail pharmacy business
- Own insights for specific parts of the business and customer, such as immunizations and OTC medication
- Work with business partners to understand objectives and context
- Plan actionable, insightful, timely and cost-effective customer research studies
- Partner with research suppliers to execute studies
- Use custom quantitative surveys, AI-Powered Synthetic Research, focus groups, ongoing trackers, syndicated data synthesis and historical document reviews
- Synthesize research findings into comprehensive and actionable stories
- Develop research plans for project and brand teams with supervisor input
- Manage research projects, timelines and cost targets
- Participate in multifunctional team discussions and initiatives using pharmacy consumer knowledge
- Identify opportunities to act on insights and reduce business decision-making risk
- Coordinate external suppliers on design alternatives, executional conflicts and analytical options
- Promote innovative market research processes and methodologies
- Learn and master new consumer research methodologies and participate in collaborative problem solving
Requirements:
- 5+ years of experience helping to design, plan, analyze and execute successful qualitative and/or quantitative customer research across a variety of methodologies
- Strong analytical skills
- Bachelor’s degree or equivalent (HS Diploma and 4 years of experience) required
- Related experience in Retail, Pharmacy or CPG industry
- Proactive and self-starter approach
- High attention to detail
- Strong project management skills
- Comfortable with a fast-paced, deadline-oriented environment
- Adaptive to real-time change in strategy and scope, and able to pivot accordingly
- Strong written and verbal communication skills
Benefits:
- Medical coverage
- Dental coverage
- Vision coverage
- Paid time off
- Retirement savings options
- Wellness programs
- Other resources supporting physical, emotional, and financial well-being
- CVS Health bonus, commission or short-term incentive program
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